TruEco brand from logo/color palette and brand fonts, extended through web, print, large format/environmental/signage and collateral.
8 page "look book"/style guide. Project included extensive Photoshop work - 95% of the product images were fabricated from raw photo imagery from the factory floor. Layout, application of developed branding, inclusion of technical info/specs, product features.
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DM piece.
DM/in store collateral.
In store informational signage.
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Product hang tag.
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TruEco Living / ID/brand, website, look book, collateral/DM
TruEcoLiving is a local, sustainable furniture/furnishings design firm. Project tasks included logo/brand/ID, gallery website, look book/catalogue, print collateral/DM, various in-store signage/tags.
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