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Mobile UI design - 1st:home page-customers can customize their homepage.
2nd:left-hand side menu-Menu items have icons but are clearly labeled with text as well
3rd:The locator-the feature came out of a desire to somehow leverage user interest in social networking
4th:Epaper-The phone would sync to the e-paper through a wi-fi connection.
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Envisioning Mobile Communication on a College Campus - Target Audience
-college students
Motivation
-mobile from place to place
-eager to use new technology
Context
-day to day lives (broad view)

Rationale Based on Design Process:
Investigate, Ideate, Prototype, Evaluate, Final Prototype

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