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"A product must not claim features – more innovative, more efficient, of higher value – it does not have. It must not influence or manipulate buyers and users."
My studies were an important part of my formation as a product designer. Some of my interests I developed in this context were aesthetic theory, ecology, product modelling and engeniring. An important confirmation that my path was the right one was my qualifying as a semi-finalist in the Electrolux Design Lab international contest. Apart from my academic pursuits, I have also been able to gain work experience by becoming involved in several design projects in which I had the opportunity get insights into the designer-client relationship, well as into the importance of having a coherent conceptual framework and resisting compromise. In this manner, I have also been able to broaden my area of expertise in disciplines such as typography, graphic design, and architectural restoration.
All these experiences have led to my positioning in relation to the field of industrial design, first and foremost in terms of my professional identity. I see industrial design as an important way in which I can impact society and the world in general by finding optimal solutions to real world problems. At the same time, I think a designer bears a great responsibility, and the possible impact of the envisioned objects has to be taken into consideration on several levels, from the daily activities of the user, to the environment. Thus, industrial design is, in my view, less the expression of the designer’s ego, and more his ability to make sense of the context the object will be integrated into. In this view, design is not a luxury, but a necessary undertaking that should benefit society, disregarding social status.
I am very eager to further develop my skills so please do not hesitate to contact me!
Umea Institute of Design
- MA Advanced Product Design
- 2013 - 2015
University of Architecture and Urbanism, Ion Mincu, Bucharest
- BA+MA Product Design
- 2007 - 2012
2012-Steelcase COS, Void to space, first place
2013- Elia neunow! festival Nomination