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After several stages of user research, the idea of a product that facilitated communication between members of a group of mountain bikers going out on trails together yielded to be the most popular and practical to target users.
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Some proportion studies to help decide on the ear-piece size. Comparing average blue-tooth devices to two proposed concepts.
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A large focus of this project was brand language development. This sketching phase explored a variety of form features that said something about the product.
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A large focus of this project was brand language development. This sketching phase explored a variety of form features that said something about the product.
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A large focus of this project was brand language development. This sketching phase explored a variety of form features that said something about the product.
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A large focus of this project was brand language development. This sketching phase explored a variety of form features that said something about the product.
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Once specific brand language criteria was finalized, several final concept sketches were created for the 2-way radio unit that mounts to the handlebars.
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Once specific brand language criteria was finalized, several final concept sketches were created for the 2-way radio unit that mounts to the handlebars.
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The final form rendered in Sketchbook showing the Bluetooth ear-piece and the radio unit in a cohesive visual identity. A sketch illustrating the use of the Trailblazer is included, ink on paper.
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CAD model of the final product, including branding and interface design. The menu button accesses various functions such as volume, pre-programmed channels (including Weatherband). The 'E' emergency button instantly sends a distress signal to all local emergency stations, and the large P-T-T button makes on-the-fly communication easy.

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