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Los Angeles, CA
Los Angeles, CA
A creative professional with a history of success in the apparel industry. A team leader with a hands-on approach to concept development, design management & final execution of creative design solutions. Areas of expertise include: Art Direction, Graphic Design, Typography, Concept Development, Design Management, Direction Brief Creation, Trend Forecasting, Consumer/Market Research, Screen Print Technology, Application/Material Process, Editorial Direction & Computer Graphic Applications.
Branding & Concept
Experience: Art Direction & Designer Ok® November 2012 - Present Bounds Visual Communication is a self run design studio that specializes in youth culture and branding. From apparel graphics to marketing strategies and campaigns. The visual language of any brand is part of the common tongue of society. My experience in action sports and street boutique design, lends itself to helping any given brand stay relevant and current in today's media savvy world. Every project presents itself with a new opportunity to reinvent the brand or reshape how the brand is seen. This is where the creative ideas come to play. Current clients: Michael Kors, Reebok, Simms, Quiksilver, DC Shoe Co., True Blood, X-Factor, AMFM, PINK by Victoria's Secret, J.Crew & Ragnar Senior Graphics Manager - Women & Youth Categories Under Armour August 2012 - November 2012 It is my job to manage, mentor, art direct and overseer the visual language for the brand. Working with the creative director to create concepts and find trends worthy of the brand. From In-line collections to quick turn and SMU designs, it is my responsibilty to push the brand foward through innovation and a strong point of view. I am also involved in the production and fabrication of work production. The abiltity to work with PLMs, vendors, out-sourcing factories and buyers is an important part of the position. Managing the organizational with the creative aspects is part & parcel of the job. Art Director / Senior Designer Parts&Labor Studio January 2006 – Present Parts&Labor is a full-service Brand Engineering studio with a focus on fashion and soft goods. Our mission is to inspire, create and collaborate on original and innovative concepts. Our goal is to create a fresh perspective. To stand back and say, "I can fix this." Design therapy. Brand Identity. Concept Revision. Visual Communication. I have a strong background in Illustration & Painting. I produce a successful line of tees worn by musicians and celebrities alike. Featured in many films, music videos, commercials, television and fashion/design magazines. Client List: Nike, Brand Jordan, Adidas, Reebok, Roxy, Burton Snowboards, K•Swiss, Quiksilver, Billabong, Hurley, Tony Hawk, Seaton Surf, Mossimo Supply Co., Starter, Monarchy, Maui & Sons, Public Domain, Revel Seven, Alpha Industries, Crowd Control, TrickGo Clothing, Broken English, Heavy Rotation, Anchor Blue, Sigg Switzerland, Vonzipper, Archive Denim Trade, Greg Lutzka for KSwiss, Ocean Pacific, Crew Cuts, J.Crew, DC Shoes, On the Byas, PF Flyers, Shaun White, Nike 6.0, Ever, Vans, Modern Amusement, MTV Networks, 291 From Venice, Heritage 81, Forever 21, Hobie, O'Neill, AmFm, Under Armour, PINK by Victoria's Secret, Oakley & Jedidiah. Creative Consultant / Designer FREEMAN® Left Coast Life May 2012 - December 2012 Creative Consultant / Concept Artist (Individual Contract) Happy Latte / iPhone Gaming Co. November 2011 - Present Happy Latte specializes in video games for the iPhone. I am involved in creating the new games. From concept to cross platform synergy between the game play and branding, I am involved. I adjust workflow and manage design changes and development as we analyze, construct and execute exciting and innovative new frontiers in the video game industry. Concept Consultant / Graphic Design & Direction Hurley Co. Apparel & Fashion industry 2007 - 2010 I worked closely with the Art Director, looking for new trends and concepts to experiment with. I tried to push the branding into uncharted territory with innovative visuals and new directions. My job was to work along side the Hurley team and bring a fresh perspective to the table. Creative Director Friend or Foe Apparel & Fashion industry 2005 – Present Friend or Foe is a small label meant to be an alternative to the license tee movement. Instead of vintage Beatles & Eagles tees, Friend or Foe is the cooler option. By infusing vintage soul, blues & jazz art from artists of a by gone era, Friend or Foe has successfully bridged the gap between classic work of the old school and the sophisticated taste of the modern youth. Since it's inception, Friend or Foe has only had one artist behind the look it's known for. This includes all apparel graphic design, signage, trim kits, print/media collateral, booth display/design and e-commerce. Senior Graphic Designer Modern Amusement Apparel & Fashion industry 2005 – Present When Mossimo Giannulli bought Modern Amusement from Jeff Yokoyama, the apparel designer and I were tasked to continue the brand. We were assigned the duty of taking the brand to the next phase of maturity. Early on we began expanding the clean lines and tidy styling Modern Amusement was already known for. I did the initial graphic package before the full time team was rolled in to take the baton and run with it. Art Director / Senior Graphic Designer Mossimo Brand Inc. Apparel & Fashion industry 2000 – 2007 Primary focus was Mens apparel design and concept. I also worked with Womens, Junior, Boys & Tween design teams. I was also tapped for in store signage and assorted media/print design. I worked with the occasional freelancer and appropriated the work flow. I worked with the apparel design directors regarding upcoming seasons, the look books, presentation boards and executing design directives. I worked with assorted production houses regarding final product. Communication channels and being there to make sudden changes and choices was a key factor in the failure or success of a product. Graphic Designer / Concept & Theory Nike Brand Inc. Public Company; NKE; Sporting Goods industry May 1995 – August 1998 Graphic Designer in Sport Graphics. Concept/Trend research. Worked up strong editorial content and impact slogans that equated retail. Also worked on Jordan Brand and the Mailer. I handled a roster of accounts on a senior level. Men's premium, Limited Edition, Womens athletic and Boys inline. My strengths as a designer was quality and a prolific work rate. Product Locations: Wolf, Fred Segal, Rag Factory, Planet Funk, Planet Blue, Kicks, Revolve Clothing, Blue Bee, PacSun, Tillys, Undefeated, Zappos, 80's Purple, Lisa Kline, Barneys, Beams Tokyo, Urban Outfitters, Holt Renfrew, Saks Fifth Avenue, Barneys New York & Barneys CO-OP, Nordstrom Rail, Harvey Nichols, Standard Show Room, Namaste Show Room, Tiger Tree, Macys, Bloomingdales, South Moon Under, Scoop NYC, Paragon & United Arrows. I am proficient in Photoshop & Illustrator. Digital photography, painting, illustration and editorial are also part of my repertoire.