PTS [R]EVOLUTION Identity develpment - I was charged with developing a campaign to launch Richardson's already strong and growing presence as a performance headwear manufacturer in the team sports industry. Working closely with the president and director of sales I developed the PTS [R]EVOLUTION with three new logos to identify each new category of performance caps.
Richardson PTS [R]EVOLUTION product branding - This is an example of the identification packages that I put together for each new product or line of products. I really enjoy working with the different media and materials, bringing all the elements together in a succinct finished product.
Richardson EcoCap - Richardson wanted to expand its offering of casual headwear styles with a cap made from organic cotton.
I championed the concept of branding this product as the flagship of a new line of headwear called "EcoCap". I presented an identity program for this new line including logos, a tag line, hang tags and cap identifying labels. The end result of this push toward marketing a sustainable product has opened the door to more sustainable practices company-wide.
EcoCap Catalog Layout
Richardson Skull Cap Packaging - With the introduction of a skull cap to the Richardson line, I saw an opportunity to do what all designers love to do...package design. I worked with our factory in China to develop the most cost effective production method.