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los angeles, CA
My experience ranges from sporting goods to electronics, POP displays, graphic design and multimedia and motion graphics to round it out. I've taken designs from concept to manufacture in both hardgood and softgoods, with experience in plastics and molding, metals and casting, and silk screening for clothing and softgoods. I'm skilled with 3D modeling/rendering in Alias and 3D Studio Max, non-linear editing, and motion graphics. Also the Adobe Creative Suite.
Nike retail display system
POP DISPLAY DESIGN
BRIAN G. CRAFT
4433 Murietta Ave., Sherman Oaks, CA 91423 •(818) 795-0755 • email@example.com •WWW.BRIANCRAFT.NET
• Market proven creative talent with experience across a broad spectrum of the product creation landscape.
• Unique aptitude for discovering and developing abstract concepts and focusing them to create clear and successful product solutions.
• Expertly skilled at communicating visual and emotional content of designs and user experiences through design and multi-media
tools from concept sketching to 2D and 3D computer modeling and video presentation.
• Master skills in story development ~ graduate of UCLA
Graphic Design and Branding Consultant, Los Angeles, CA 2010 -present
•Created graphic key art designs for movie posters and pitch package design for film festivals and short and feature films.
•Developed graphic design, website design and brand strategy for eBook marketing, utilizing Facebook and other web based tools.
•Conducted extensive market research for pitch presentations.
Cornerstone Display Group ~ Senior Designer, San Fernando, CA 2008-2010
•Strategic design and development of retail marketing display systems for clientele ranging from video gaming to motion picture
advertising to footwear, including; Nike, Grey Goose, Honda, Sony, Oakley, and more.
Huge Sportswear ~ Senior Designer, Salt Lake City, UT 2005-2008
•Created over 200 graphic designs for printed apparel line accounting for over 15% of company annual sales.
•Managed all responsibilities of the design department, from concept to production.
Craft Design ~ Design Consultant / Owner, Chicago, IL 2004-2005
•Principle of full service design firm providing product, graphic, retail display, and concept development. Clients: Niven Marketing,
The Carlson Group, Beyond Design, Rapid Displays.
•Guest member of creative think tank group ‘Inventibles’
Design Phase Inc. ~ Staff Designer, Northbrook, IL 2002-2004
•Creative leader behind Point of Purchase display systems for clients including; M&M Mars, AT&T, and more.
•Designer of the POPAI award winning Toys R Us media center.
Thomson Consumer Electronics ~ Product / Multi-Media Designer, Indianapolis, IN 2000-2002
•Core member of Advanced Product Concepts Team, Video Gaming, and 3D Multi-Media teams.
•Drove blue-sky concept and core line designs for consumer electronic brands including; RCA, GE, Gameware, Xbox, and HP.
•Creator of the Helios gaming system that anchored our advanced concepts presentation at Las Vegas CES.
Taylor Made-adidas golf, ~ Lead Product Designer, Carlsbad, CA 1998-2000
•Responsible for all new designs in golf club categories, golf bags, and advanced concept products.
•Successfully created and developed the Supersteel iron series, which dominated the mid level club category and earned me a U.S.
Patent for Design.
•Innovated the Helium Ultralite golf bag that targeted and overtook the most successful lightweight golf bags currently in the industry.
COMPUTER SKILLS: .
•Experienced with a variety of software packages:: 3D Studio Max, Alias, Cinema 4D, Google Sketch-up, Solidworks, Maya, Adobe
Illustrator, Photoshop, Final Cut Pro, Final Draft, Microsoft Office
UCLA, Creative Writing – Certificate
University of Cincinnati, DAAP
Bachelor of Science in Industrial Design
Art Institute of Pittsburgh,
Associate Degree, Industrial Design
HONORS AND AWARDS:
- 2005: POPAI award for Toys R Us multi-media center
- 1999-2000:Awarded U.S. Patents for Supersteel golf irons,
Point and Shoot utility wedge, and golf bag access system
Writing, Photography, Filmmaking, Hiking, Motorcycles
The Art Institute of Cincinnati
University of Cincinnati Art Institute of Pittsburgh
1999-2000: Awarded U.S. Patents
1995: Awarded first place by Ethicon Endo_Surgery for design of 'Ethitack' endo-surgical trocar and its' insertion handle.