Brian Wallace Pro

Freelance and Contract Designer for Multiple Companies- Coraopolis, PA – 06/2020 - Present
Joketown – Provided research, sketches, Rhino/Keyshot 3-D renderings, & AI production files for a new product
Zelus Group, LLC – Provided research, sketches, Rhino/Keyshot 3-D renderings, & production files for a new product
WERX Design – Provided research, sketches, and AI drawings for a new apparel line
All-Star Sports – Provided research, sketches, Rhino/Keyshot 3-D renderings
Diamondback Tools – Created Tech Packs for manufacturing: specific information on placement, measurements, construction details, and fabrics, Created BOMs (bill of materials) to be used for manufacturing, Created cut file

•Leadership role in the development of brand strategy initiatives, driving cohesive design direction, & integrating key trend research insights
•Directed global design teams in the execution of brand strategies by using comprehensive trend analysis
•Spearheaded brand development from concept to execution, leveraging a deep understanding of market trends & design principles
•Specializing in soft and hard goods, utilizing a diverse range of design skills to create innovative products
•Experience in factory sourcing, assessing their capabilities, production processes, and quality control measures
• Fostering strong relationships with factory partners around the world by building trust and communicating effectively to ensure successful manufacturing solutions
• Proficient in product resourcing, facilitating effective and efficient cost-effective manufacturing solutions
•Skilled website designer, creating intuitive user interfaces that enhance user experience
•Experienced media content manager, overseeing the development and execution of engaging content
•Created comprehensive catalogs using Adobe InDesign, highlighting product features and brand storytelling
•Accomplished product photographer capturing compelling imagery that effectively showcases various products.
•Designer of trade show booths, crafting impactful displays that attract & engage retail & wholesale buyers
•Expertise in graphic design, creating visually appealing artwork that communicates brand identity
•Proven Design Manager with a successful track record of leading design projects from concept to completion
•Curator of product assortments, strategically selecting & organizing products to appeal to target markets
•Extensive experience in package design, concentrating on the development of innovative packaging solutions that are functional/aesthetically appealing.
•Facilitated lifestyle photo shoots to ensure alignment between brand vision & visual output
•Directed product quality control processes

• Managed two outdoor private label Brands and accessories
-- Product categories Men’s & Women’s- Denim, Knits, Woven’s, and Outerwear
-- Accessories inclusive of headwear, gloves, socks, and backpacks
• Managed a season of team sports using the Adidas license
-- Designed apparel for both Men's and Boy's baseball
-- Designed apparel for Women's and Girl's softball
• Supported lead Designer in the development of color palettes, silhouettes, fabric development, and print/pattern direction
• Managed the BOM and tech pack sketch creation; as well as update throughout the season as needed
• Managed the organization of all trend, trim, and fabric folders
• Managed all trim development communication- initial development request to final approval
• Partnered with Product Manager and Lead Designer in ideating new product concepts for the upcoming season
• Key coordinator for all Trend Presentation room setups
• Attended all fittings- actively participate in providing comments and updating tech packs
• Strong communication skills; clear and concise-both written and spoken
• Traveled to tradeshows and domestic market for trend research
• Designed a portion of the assortment and present product concepts to VP of Design

Accomplishments:
• Assisted in the development of new Outdoor Brand that grew by 258% in 1 year
• Led concept, vision, and designed all garments for new Fishing Brand to launch in Spring 2021
• Was a key member of the team who established the process for onboarding Designer
• Won internal recognition award for being a great team player and exceeding expectations

• Designed an array of different clothing items including performance hoodies, loungewear pants/tops, yoga pants, headgear (beanies, caps, balaclava, facemasks, gaiters, headbands), cold weather gloves, t-shirts and polo shirts.
• Designed several types of package and tag designs.
• Created Tech Packs for manufacturing: specific information on placement, measurements, construction details, fabrics, and overall design of the garments.
• Created client presentations.
* Clients included Kohl's, Wal-Mart, Snap-On, Everlast, Dick's, Cabela's, Academy, Reebok, and Kryptek.

Accomplishments:
• Worked on multiple projects and maintained all deadlines
• Stayed within budget on all projects

• Provided designs and sketches for two different models of Snow Ski gloves.
• Glove models are for ski patrollers, skiers, or anyone wanting to protect their hands from outside elements.
• Active participant in the design of gloves from initial concept through the final stages.

• Managed designs and development of new apparel lines from initial concept through sales samples to production confirmation.
• Designed and developed multiple apparel lines that were introduced into the marketplace.
• Worked with suppliers and vendors to learn about materials and usage while maintaining knowledge of the current competition.
• Created designs, sketches, material specifications, measurement templates, construction sketches, tech packs, logo designs, and color assortments.
• Traveled to tradeshows and domestic market for trend research

• Managed concurrent internal and external design projects for a silicone-based technology company.
• Successfully implemented key projects that resulted in building customer awareness of silicone uses.
• Designed and created architectural floor plans, interior design plans and product display cases for new Dow Corning Design Center.
• Managed a group of college interns while working closely with marketing and engineering teams.

• Mentored a senior at University of Northumbria (London, England) in the design of a cordless men’s hairdryer with a carry case, providing feedback and professional guidance.

• Researched design concepts and designed consumer-based products.
• Designed bathroom scales, hair dryers, flat irons that were introduced into the marketplace.
• Delivered concepts, updates and product model presentations to management.
• Prepared concept sketches, 3D computer models and model prototypes.