Roman Coppola wanted me to create a sort of neo-air brushy styled campaign for the Coppola lines of wines for billboards, print, or other types of media. One of the ideas here was to give a hint of the brand, without being too direct or showy. The second idea was that because all these shots would look like they had been taken from still shots from a video (the video hadn't been rendered yet) the bottles needed to look like they were falling through space while slightly rotating or spinning.
I modeled each of the unique bottles and mapped them with 4000 x 4000 pixel displacement maps, and used scanned wine labels also scanned and mapped at 4K. I built custom HDRI softboxes in Photoshop for the lighting. I used less lighting passes than I normally do, because each lighting passes would potentially take 20 hours of rendering time. I used a z-depth pass, displacement, diffuse pass, and five lighting passes. Everything was composited in After Effects.
Coppola Diamond Red
Wine Bottle Wireframe View
This shows the actual structure of the modeled bottle, and it's subsystems. Each of the bottles were modeled in 3ds Max 2012, and rendered with Maxwell. I set up my video lighting rig in V-Ray, because I didnt want to do 80 hour rendering segments under Maxwell.