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Brigitte Monet Boyer
Freelance Creative Direction & Design
Los Angeles, CA
Los Angeles, CA
A big-picture thinker with an eye for the details, Brigitte Monet Boyer has spent the past 11 years lending her talents and passion to some of the most beloved American lifestyle brands, including J.Crew, Kate Spade, Anthropologie, West Elm, C.Wonder, and Condé Nast. Her background in conceptual art, creative writing, and visual communication gives her a unique lens through which to ideate and develop compelling brand narratives, fostering an enriched, emotional connection with the audience and translating into measured business results. With a specialized expertise in digital editorial and ecommerce, she enjoys the challenge of creating elegant interfaces, intuitive interaction and streamlined architecture. A seasoned and collaborative leader, she has directed photography, built in-house design teams and managed department workflow, while defining brand standards and driving cross-channel campaigns. She currently works as a freelance creative director and designer, and lives in Los Angeles, CA.
Branding, graphic design, interactive design, photo art direction, content development, and team management. Clients include One Kings Lane, C.Wonder, AOL, David Webb, New York University.
Worked closely with company founder and executive leadership to originate creative direction for Hunters Alley, a new marketplace concept from the team at One Kings Lane. Established the brand’s visual language and provided direction to designers, illustrators, photographers, stylists, photo editors and retouchers in executing all brand creative. Built and oversaw a team of UI designers and engaged UX consulantants to execute site launch consisting of 80+ pages. Partnered with technology and product leads to ensure accurate front end development, while producing visual design in support of testing strategy and new feature releases. Instituted cross-functional workflow and project management tools. Managed prioritization, resources and timelines for all creative requests in accordance with business goals. Led creative team in execution of multi-channel marketing assets spanning email blasts, editorial content, transactional communications, banner ads, social content and advertising, print advertising, signage, PR and sales collateral.
Established creative direction for C.Wonder's online brand presence and oversaw successful site relaunch for Holiday 2012. Created graphic design language via introducing core font system, color palette, graphic elements and illustration style, and coordinated translation cross-channel into print collateral and store signage. Initiated project management system and outlined workflow from project inception through routing and delivery, working closely with partnering departments to arrive at holistic solutions. Responsible for evolving on-figure and still life photography into elevated reflections of the brand, while doubling productivity on set with no increase to budget, time, or staff. Hired and directed talent including models, stylists, prop artists, hair and makeup artists, photographers and retouching artists. Staffed, trained, motivated and managed team of web designers. Partnered with ecommerce implementation team to ensure that site relaunch was carried out with visual and functional precision.
Responsible for re-establishing and evolving West Elm’s brand expression in the digital space. Built, developed, and directed a team of five web designers. Identifed freelance talent and oversaw independent contractors. Developed department administrative tools, workflow and routing process. Conceptualized and directed execution of marketing creative and editorial content, while closely partnering with photography, ecommerce, merchandising, copy and social media teams to achieve brand and business goals. Created style guides, design asset library, and photography archive for interchannel use. Led weekly and seasonal presentations with top organization executives. Established product photography standards and communicated direction to partnering teams and external studios. Ideated and provided photo art direction for web editorials, stop-motion animation and video. Actively sought opportunities to improve user experience and site functionality. Executed site relaunch, featuring new homepage template driving $3.5M incremental sales annually. Created robust online destinations for editorial content and shopping resources.
Conceptualized and designed editorial minisites and specialized boutiques supporting marketing initiatives, while leading content development and overseeing production. Partnered with merchandising, marketing, copy and production teams to ensure that all projects were carried out effectively and in accordance with brand standards. Established and maintained ecommerce photography standards, communicating goals to photographers, stylists and image production team. Provided art direction for editorial still life and on-figure shoots. Refined global navigation, information architecture, and ecommerce functionality. Trained, managed, and mentored department intern. Curated and designed content for the brand’s Facebook presence.
Worked with Creative Director to develop bi-monthly visual language for web creative. Collaborated with copywriters, merchants and production team to ensure projects are effectively executed. Designed and produced homepages, landing pages, banners, and email blasts. Performed design and development of unique editorial features for marketing initiatives. Oversaw web studio photography for use in interactive creative. Trained and managed department intern.
Designed and produced homepage updates, newsletters, landing pages, and editorial features for Style.com. Generated design solutions for the continually evolving, expanding content of Concierge.com. Translated Condé Nast Traveler's printed content, including articles, quizzes, and contests, into interactive features. Created authoring interfaces for social user-generated content. Conceptualized, designed and produced homepage animations, banner advertisements, and email marketing.
Worked closely with creative team members to ensure that cohesive brand message was upheld across online communication. Designed, produced, and provided copy for homepage animations, landing pages, collection pages, banner ads and email blasts in collaboration with ecommerce marketing team. Curated content for an editorial section featuring recent company developments and upcoming cultural events. Performed relaunch of the company's intranet. Performed regular web maintenance for Jack Spade. Executed a variety of special projects adding dimension to katespade.com, including an interactive company timeline, press gallery, music player, and behind-the-scenes minisite.