SharpMotionART Business Plan - As General Manager of SharpMotionART I created and executed the business plan and go to market strategy. An excerpt from the business plan pictured here includes an explanation of the business objectives, market opportunity, technology capabilities, and revenue forecast for what was a revolutionary mobile animation technology, SharpMotionART.
SharpMotionART Authoring Tool - Business launch responsibilities included the product development requirements documentation, user interface, and overall operation of the SharpMotionART authoring tool software which included an intuitive and suitable graphic user interface which is pictured here.
SharpMotionART Competitive Positioning - Marketing collateral like this simple infographic and table explaining the advantages of SharpMotionART mobile animation technology were developed and used to recruit developers and media companies for application development.
SharpMotionART Advertisement - Advertising was also created to build awareness within the mobile developer community and to communicate the main advantage of SharpMotionART, small file size downloads with rich full-motion graphic playback.
SharpMotionART Website - The development of the SharpMotionART website where developers and end-users could find such things as; sample content, the authoring tool and player software, white papers, press releases, etc. was critical to helping spread word of mouth and to increasing the installed base of application developers and end-users (home page is pictured above).
SharpMotionART Accuweather eXpress Application - General management responsibilities also included the development of partnerships and a developer community the results of which helped produce the Accuweather eXpress SharpMotionART enabled application for Verizon Wireless pictured here.
SharpMotionART Screensaver Application - General management responsibilities also included the development of partnerships and a developer community the results of which helped produce dozens of passive and interactive SharpMotionART enabled screensaver applications like the one pictured here.
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Mobile Animation Business Start-Up
