Bethany Soucie
Detroit, MI
Challenger Launch
Challenger Launch - With the highly anticipated redesign of the Dodge Challenger Concept vehicle going into full production a launch site was needed to promote the vehicle. A full photo shoot to populate the site was conducted. Also, a new performance look was needed to introduce the New Dodge Challenger. The main objective was to generate excitement around the release of the new vehicle.
http://www.dodge.com/en/2008/challenger/
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