Preekem - Excel 2010 - Professional Laboratory Device - Preekem - a Chinese manufacturer of laboratory equipment - wanted a redesign of their best selling product to become compatible in Western markets. Digging deeper, we understood their real need was a new CI + brand name with a design language reflecting the new image, altogether with new products in functional design and benchmark solutions: handling ease thanks to a touch screen interface that is new to this market.
role: Creative Director
studio: WILDDESIGN Shanghai
2009