Tony's Farm - eco pack - Tony's Farm is the pioneer for organically grown vegetables in China. Being based on a membership system with weekly home delivery, freshness and fast delivery are key factors for success.
A functional and appealing packaging solution was developed that underlines the seriousness of Tony's Farm's sustainable approach: it is light weight yet stable, stackable, moisture resistant, re-usable and recyclable.
role: Design director
studio: WILDDESIGN shanghai
2009-2010
Tony's Farm - eco pack - Designed to carry 6kg veggies and stack 3 full boxes. Made of 100% recycled pulp from the local area, the weight is a 1/3 of previous wooden box. Pulp is dried under sun light, reducing energy consumption to almost zero. With a production partner close to the farm, transport + CO2 emissions are minimized dramatically. After 10 uses box is recycled: a perfect solution that conveys Tony’s Farm's values to their clients every day.
role: Design director
studio: WILDDESIGN shanghai
2009-2010
BeWell - packaging for home care devices - Continent spanning co-operation: WILDDESIGN Germany and China created a new product line for Hong Kong based Bewell. While WILDDESIGN Germany developed the products - 2 medical home care devices, WILDDESIGN Shanghai created the out of the box experience: a beautiful yet functional packaging fitting both devices. The project contained packaging, user manual, product naming+graphics, carry along bag, purse, re-useable after purchase.
role: design director
studio: WILDDESIGN Shanghai
2009
BeWell - packaging for home care devices - Here are the two medical home care devices, designed by WILDDESIGN Germany, introducing a brand new approach and technology for the prevention of heart malfunction related diseases.
role: design director (studio Shanghai)
studio: WILDDESIGN Shanghai
2009
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Packaging