Cynthia Cook

Keebler Entertainment Cracker Collection - Package design for Keebler/Costco. The directive was to create an elegant, upscale design. It was essential the design work vertically stacked and in horizontal rows, no awkward bleeds or cut off imagery, My role: Design, art direction, production

Packages are shipped as a ready made stocked display. The store simply unwraps and places the pallet. The pallet display is seen from several directions by shoppers. The package design must create a pleasing flow when displayed side by side. Package messaging was to be direct, quick to understand and convey an upscale look. My Role: Design, art direction and production

Private Reserve is a new Kellogg's cereal. Tapping into “chocolate for breakfast” as one of the top five trends, based on its ubiquity at the conference. Ready to eat cereals are in demand, especially in the upscale adult market. The directive was to create an upscale, elegant design for the Belgian Chocolate cereal, and carry it to another flavor. Appetite appeal and ingredients drive the design.