I am passionate about great design, captivated by well executed, smart strategy and excited by new challenges – in sum, a dedicated visual communicator. With 20+ years of experience as a proven results-oriented art director/designer I’ve remained committed to providing consistent, on-target creative, on-time, and on-budget.
Milk Promotional Campaign
Point of Sale
Senior Art Director/Associate Creative Director
PROFESSIONAL FREELANCE HISTORY
As a freelancer I have worked within, and for, agencies, design studios and marketing firms. I’ve established a solid reputation for reliability, great creative, skilled execution and making my team/client look good. I've had the fortune to developed a diverse and varied portfolio of work.
I'm a "firefighter." Being needed when there aren't enough "hands" and the deadline is tight is what I relish. I get a kick out of hands-on execution and love a challenge. Able to come in on a project at any phase and get up to speed quickly with little direction, I'm known for skilled and quick execution, saving time and money.
Concentration on sales promotions, point-of-sale, promotional logos, mailers, free-standing inserts, recipe booklets, premiums, packaging, marketing/sales kits, sell sheets, brochures, packaging, environmental graphics, and print collateral
Art directed photoshoots, illustrators, designers, programmers, print production and mentored junior talent
Agencies: 141 Worldwide, Draftfcb, Launch Creative, Wunderman,
The Food Group, Upshot, DiMeo & Company, Schawk
Brands: Jim Beam, Kraft Foods, Kellogg's, Proctor & Gamble, National Milk Board/Milk PEP, Keebler, Schwan's Food Service, Contadina Pastas & Sauces, Chicago Tribune, SC Johnson, Schwepps, Motorola
DESIGN STUDIO/MARKETING FIRMS EXPERIENCE:
I'm a self-motivated designer able to grasp the project, objectives and client. Sometimes teaming with a writer I've concepted, then executed layouts and produced print-ready files. I've written or edited copy when needed.
Managed jobs from start through completion, concept through printing.
Hired and directed talent: writers, photographers, illustrators, retouchers
Guided the creative in making cost-saving recommendations and decisions with knowledge of paper, binding and printing processes
Developed brochures, invitations, marketing kits, catalogs, trade show graphics, advertising and inserts, front-end web design, advertising, mailers and print collateral
Design & Marketing Firms: Design Source, Grayslake IL, Dobbe Marketig & PR, Crystal Lake, IL, Watson Wyatt Worldwide, Chicago, IL
Accounts worked on: Rust-Oleum, Jessup Manufacturing, Heritage Farms, Dixon Companies, US Robotics and many small start-up companies
SKILLS AND ABILITIES:
Well-versed in Adobe CS4 InDesign, Photoshop, Illustrator, Acrobat
and Quark Xpress 8.0, Microsoft Office
Foote, Cone & Belding/Impact Chicago, Illinois
March 1993-November 1996
Working within a team of account executives and creatives, I was teamed with a writer to concept and create sales promotions and support material. Art directed and coordinated junior art directors, illustrators, photographers, keyliners and freelancers. Additionally, I was responsible for estimating and tracking costs directly related to pre-press production.
Accounts: Nutrasweet, Nestle Ice cream, Stouffers Lean Cuisine and French Bread Pizza
University of Illinois at Urbana/Champaign