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copywriter at Resultrix- A Publicis Company
A professional with strong inter personal skills and just plain love for words with over 3 years' experience. Work skills include branding, print ads, outdoor, corporate films, direct mailers, conceptualizing event themes, brochures and compendiums, radio spots and program scripts, TVC scripts, online advertising, online content writing, SEM and SEO..
- Resultrix- A Publicis Company
- Jun 2012 - Present (1 year 6 months)
Working as a senior copywriter in the digital media for the first time for high power national brands like Nestle, Max bupa, Apollo, Canara HSBC, Airtel Hellotunes, etc..
Regularly participating in pitch process for brands.
Working on SEM & SEO for varied number of clients like PayTM, Airtel, Cleartrip,
- 361 DEGREES
- Jan 2011 - May 2012 (1 year 4 months)
• Heading a team consisting of copywriters and designers.
• Working as a senior copywriter for high power national brands like Delhi Press, TGIF Restaurant, Equal Sweeteners, JCT, Luxoticca (Oakley & Vogue sunglasses). Eldeco Real Estate and Spring Fit Mattress.
• Regularly participating in pitch process for brands such as HCL schools and Indian Express.
- ICOMO Advertising India Pvt. Ltd.
- Dec 2007 - Dec 2010 (3 years)
• Worked for multiple clients like IMS Learning Resources, ICICI bank, Disha financial counselling, TNT, Neo sports,USHA, Harvest bread, New look, Puri Constructions, Parsvnath Developers etc. on national marketing campaigns, internal HR campaigns.
• Headed the medium sized accounts like Pandhe Constructions, LaseRx Laser Solutions, etc.
• Participating in pitches, brand strategy process and mainline marketing
• Developed website content, ads, emailers, PR articles, web banners, TVCs, audio-visuals, corporate films, BTL plans, etc. worked in sync with media planners and marketing strategists to maximise impact of brand’s promotional campaign.
• Also worked on movie promotions for upcoming movies.
• Worked on public interest campaigns and got shortlisted for Rajasthan Patrika Concerned Communicator Awards & Laadli Awards
- Arms communication
- Apr 2007 - Nov 2007 (7 months)
•Learnt everything about advertising and assisted senior copywriter at major assignments for major clients like Fortis hospitals, etc.
•Later worked for clients like Maruti, Hindware, Oasis Education, Surya bulbs, ICICI Bank, Tata Indicom for ads, outdoor media, BTL, annual reports, corporate brochures. Basically across various media for numerous clients.
Guru Gobind Singh Indraprastha University
- BBA Management
- 2003 - 2006