Resumé

Specialties

• Marketing Communication: Turning a brief into a powerful proposition through written and illustrative techniques as per media chosen.
• Branding: Positioning, implementation and activation through detailed planning across the media gamut.
• Conceptualizing: Brainstorming and ideation. Presentation of suitable ideas and preparation of first drafts.
• Write online articles and corporate profiles, annual reports, newsletters. Can also proofread and edit copies.

Senior Copywriter- 361 degrees

• Heading a team consisting of copywriters and designers.
• Working as a senior copywriter for high power national brands like Delhi Press, TGIF Restaurant, Equal Sweeteners, JCT, Luxoticca (Oakley & Vogue sunglasses). Eldeco Real Estate and Spring Fit Mattress.
• Regularly participating in pitch process for brands such as HCL schools and Indian Express.

Creative copywriter- ICOMO Advertising India Pvt. Ltd.

• Worked for multiple clients like IMS Learning Resources, ICICI bank, Disha financial counselling, TNT, Neo sports,USHA, Harvest bread, New look, Puri Constructions, Parsvnath Developers etc. on national marketing campaigns, internal HR campaigns.
• Headed the medium sized accounts like Pandhe Constructions, LaseRx Laser Solutions, etc.
• Participating in pitches, brand strategy process and mainline marketing
• Developed website content, ads, emailers, PR articles, web banners, TVCs, audio-visuals, corporate films, BTL plans, etc. worked in sync with media planners and marketing strategists to maximise impact of brand’s promotional campaign.
• Also worked on movie promotions for upcoming movies.
• Worked on public interest campaigns and got shortlisted for Rajasthan Patrika Concerned Communicator Awards & Laadli Awards.

Copywriter- Arms communication

•Learnt everything about advertising and assisted senior copywriter at major assignments for major clients like Fortis hospitals, etc.
•Later worked for clients like Maruti, Hindware, Oasis Education, Surya bulbs, ICICI Bank, Tata Indicom for ads, outdoor media, BTL, annual reports, corporate brochures. Basically across various media for numerous clients.

Projects by poonam gupta

Caravan
16 Files

Grihshobha
23 Files

public service
21 Files

Equal sweeteners
12 Files

sunday standard
9 Files

HCL school
8 Files

Usha
12 Files

MVN school
6 Files

raffles design college
9 Files

HCC
11 Files

ICICI bank
21 Files

Disha Financial Counselling
10 Files

Harvest Bread
7 Files

Attero
6 Files

IMS
17 Files

LaserX
5 Files

manjunath trust
4 Files

Metso
3 Files

pandhe constructions
14 Files

neo sports
6 Files

champak
6 Files

ELDECO
4 Files