I have been involved with many aspects of design and development: initial ideation to production from the automotive industry to Marine. I'm currently available for employment. thanks for looking adam callif Thank you again for taking the time to look at my portfolio. Adam Callif

Work Samples

  • Automotive

  • Advanced Motor Yacht

  • Product updated 12 09

Work History

ADAM CALLIF 616.510.0101 adamcallif@yahoo.com Experience Masco Corporation 6/20011 - Present -Lead Industrial Designer Design and develop home improvement products for major big box retailers. Working closely with Internal Business Units which have full capability of engineering and marketing products for a fast paced and competitive market. -Ideate and work closely with a team of designers and engineers -Building Pro-engineer skills Ac:iD Design Studio, Chicago, IL. 5/2006 - Present - Principal Designer Freelance Design Consultant providing design innovation through research, ideation and product development. Wide range of product knowledge and experiences. Including Radio Flyer, Waterpik, Lakewood, Shure, Altec Lansing, and many others. - Concept sketching using many brainstorm trend/product and benchmarking techniques. - Product feasibility studies (2D cad drawings and 3D models). - Final Layouts and graphics presentation deliverables. - Manage model makers, and 3rd party outsourcing. Brunswick Corporation Design Studio, Chicago, IL. 4/2005- 4/2006 - Senior Designer New Division of Brunswick Corporation, major contributor to the boating fitness industry with over 30 diverse companies Including Sea Ray, Bayliner, Hatteras yachts, Life Fitness and Bowling & Billiards. Managed and prepared Interior, exterior and helm concepts for Ingenuity Boat that were displayed during the 2006 Miami International Boat Show. Closely worked with Advanced Marketing and Engineering on production strategy on future marine applications. - Interaction with many of the 30 internal companies to promote a new corporate design strategy. - Developed a new thrust control system for a Mercury Marine Drive engine. - Designed displays for Miami International Boat show booth. - Designed a replacement heritage pool table which improved upon the quality and the manufacturing. Johnson Controls Automotive Systems Group, Holland, MI 9/1997-4/2005 - Senior Designer Design interior components for production and well as conceptual vehicles. Working closely with the OEMs to define and develop concepts and properties that optimize the function, value and appearance of automotive interior systems. Contributing to a team of designers. modelers, engineers and marketing to efficiently and effectively develop products that have Johnson Controls "High Five" product strategy - Designed conceptual highly adaptive compact seat system that was displayed at the 05 NAIAS. - Liaison for the 05 Mitsubishi Eclipse interior at the California design studio. - Worked in the OEM design studios with GM, Ford, Mitsubishi on various projects. - Develop Cadillac Mid Cycle Enhancement program with JCI internal Marketing team. Mattel, Fisher-Price Toys, East Aurora, NY 8/1995-9/1997 - Staff Designer Conceptualized new battery operated ride-ons for the Power Wheels team. Developed products from concept to production; presented total package to executive staff. Worked on team with engineering, marketing, packaging, and other support staff to finalize product. Built functional three dimensional models to nominate a complete idea to team members. - Developed the first all new Power Wheels vehicle under the Fisher-Price brand. - Devised test buck for ergonomic studies. - Made numerous full size mock-up models. - Focus testing and Kid testing on and off site. Education University of Cincinnati, Cincinnati, OH Bachelor of Science - Industrial Design University of Cincinnati College of Design, Architecture, Art and Planning - Class of 1995. Objective Working closely with the clients to define and develop concepts and properties that optimize the function, value and appearance of products. Contributing to a team of designers. engineers, marketing, modelers, engineers and marketing to efficiently and effectively develop products that have equity and desirability. Credentials Adjunct Professor at the Columbia College of Art and Design Fall 2007 Corel Painter, Freehand, Adobe Photoshop, Solid-Works Modeling Tools Member of Industrial Designers Society of America Bronze awards for senior thesis Patents Brunswick Billiard table Application Number: 29/292,165 Filing date: 26, 2007 Billiard table banding Application Number: 29/292,167 Filing date: 26, 2007 Billiard table corner pocket component Application Number: 29/292,169 Filing date: 26, 2007 Johnson Controls Automotive Sliding and nesting console system Patent number: 6921118 Issue date: Jul 26, 2005 Vehicle cargo management system Patent number: 6874667 Issue date: Apr 5, 2005 Seat cushion and tray assembly Patent number: 6139096 Issue date: Oct 31, 2000 Fisher-Price Children's ride-on vehicle Patent number: D418546 Issue date: Jan 4, 2000 Children's ride-on vehicle Patent number: D415214 Issue date: Oct 12, 1999 Children's ride-on vehicle Patent number: D414221 Issue date: Sep 21, 1999 Wheel for children's ride-on vehicle Patent number: D410047 Issue date: May 18, 1999 Children's ride-on vehicle Patent number: D393888 Issue date: Apr 28, 1998 Looking forward to hearing more! please contact me.. adamcallif@yahoo.com Thanks- adam


University of Cincinnati University of Cincinnati