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Rethink - A home printing initiative, aimed at reducing the detrimental impact of the inkjet printer - - Per ml, ink can be 7x as dear as vintage champagne
- Basic inkjet printers use 100+ different parts, are difficult to disassemble & uneconomic to repair.
- An ink cartridge generates 4.5-5kg of CO2 & takes 450-500yrs to decompose.
- 350mil cartridges a year go to landfill
Rethink addresses these issues with a stripped down printer offered as part of a lease, refill & repair service. It would save 45,000 tonnes of CO2 a year, in cartridges alone, if just 10% of the UK market worked this way.