A projection for BlackBerry in the year 2015 during the Pan Am Games. A group effort.
We were to propose a new mind space for BB in the events to come for Toronto during the Pan Am Games. Throughout an 8 or so week process we drew upon a conceptual framework...
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I figured most visitors wouldn't be from Toronto so I started on the road and with the approach... hoping something like a highway statue would stand out and indicate the visitor's presence or distance.