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// ARCHETIPAL BRANDING // Year_2005 - BRIEFING. lllustrate the 12 archetipals of personality more important.
MyBrand (www.mybrand.pt), often uses the 12 archetypes, not only to motivate the choice for a positioning, but to help to create a clearer understanding of how the brand should behave on the market.
CONCEPT. Create a simple universe of characters, which works almost as pictograms, to be easily understood.
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