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// RE-BRANDING BR // Year_2007 - BRIEFING.
- Restyle the brand Boutique dos Relogios
- Keep the name
- Change/remove the logo (has no impact)
- Rethink the brand Boutique dos Relogios Plus
- Assure the differentiation of the two brands (two segments)

CONCEPT. Evolution of the previous brand, reflecting a more contemporary character, simplifying the logo and typography.
H Favorite qView Full Size
// 10 YEARS BR BRAND // Year_2007 - BRIEFING.
- Restyle the brand Boutique dos Relogios
- Keep the name
- Change/remove the logo (has no impact)
- Rethink the brand Boutique dos Relogios Plus
- Assure the differentiation of the two brands (two segments)

CONCEPT. Evolution of the previous brand, reflecting a more contemporary character, simplifying the logo and typography.
H Favorite qView Full Size
// RE-BRANDING BR PLUS // Year_2007 - BRIEFING.
- Restyle the brand Boutique dos Relogios
- Keep the name
- Change/remove the logo (has no impact)
- Rethink the brand Boutique dos Relogios Plus
- Assure the differentiation of the two brands (two segments)

CONCEPT. Evolution of the previous brand, reflecting a more contemporary character, simplifying the logo and typography.
H Favorite qView Full Size
// 10 YEARS BR PLUS BRAND // Year_2007 - BRIEFING.
- Restyle the brand Boutique dos Relogios
- Keep the name
- Change/remove the logo (has no impact)
- Rethink the brand Boutique dos Relogios Plus
- Assure the differentiation of the two brands (two segments)

CONCEPT. Evolution of the previous brand, reflecting a more contemporary character, simplifying the logo and typography.

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