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// LABEL CONTEST FOR A GRAND' ARTE WINE // Year_2004 - BRIEFING. To develop a special label for a Grand' Arte Wine.

CONCEPT. The main aim is to enhance the product and brand. The message on the label is intended to get a reaction from the consumer, whoever it may be. The emphasis is on the message that care is taken on every stage of the product’s production and the subsequent superior quality of the wine.
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// LABEL CONTEST FOR A GRAND' ARTE WINE // Year_2004 - BRIEFING. To develop a special label for a Grand' Arte Wine.

CONCEPT. The main aim is to enhance the product and brand. The message on the label is intended to get a reaction from the consumer, whoever it may be. The emphasis is on the message that care is taken on every stage of the product’s production and the subsequent superior quality of the wine.
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// CONCEPT BOARD // Year_2004 - CONCEPT. The concept board explains briefly all the process to get the solution, and for the client is the best way to understand the result.
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// CONCEPT BOARD // Year_2004 - CONCEPT. The concept board explains briefly all the process to get the solution, and for the client is the best way to understand the result.

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