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// PROPOSAL FOR FITA AZUL PACKAGING // PREMIUM LINE // Year_2008 - BRIEFING.
- Create something that draws the consumer's attention when exposed
- Impose a new form of consumption in the market
- A clear reading of the brand and sub-brand
- Cleary evoke the concept of family, grouped in different levels:
- Basic line (Celebrations)
- Other lines: aimed at specific targets or moments of consumption