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// IDENTITY // Year_2005 - BRIEFING. Create the logo, stationery, leaflets and website for the Solar dos Mouros hotel.
CONCEPT. The letter "M" reflects a castle. This does not only reflects the name's symbolism but also the geographic position of the hotel (near the Sao Jorge Castle).
The red colour is directly associated with the Portuguese flag, but is also a warm colour, reflecting the warm and pleasant environment of the hotel.