Carl von Wachenfeldt
Strategic Planner — Stockholm, Sweden
Bauhaus - the drowned ad.
Bauhaus is on of Northern Europe’s biggest DIY-chains. This is a one-show print ad running in Sweden’s biggest morning paper in the beginning of the summer when it had been raining for two weeks straight. It is based on Bauhaus’ regular ads. Bauhaus sold more tarpaulins the following week than ever before. Splash Copy: Tarpaulins from 29,95.
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