Carl von Wachenfeldt
Strategic Planner — Stockholm, Sweden
Dinner Tips From Adults
Sweden’s biggest food magazine, Allt om Mat (All About Food), wanted to tell parents about their new service with weekly dinner recipe tips through a few print ads. Insight: Many parents are tired of constantly eating only what their kids want to have for dinner. Solution: What would dinner look like if the children got to decide? We created a menu by Nelly, 4 years, from Bromma, Bonnie, 3 years, from Vasastan, Joel, 4,5 years from Laxå and so on. The names of the dishes are plays on traditional Swedish ones. Copy: News for parents: Dinner tips from adults instead – When the dinner suggestions comes from someone who hasn’t turned five it can easily become a bit tricky. With the weekly menu you can get great ideas by e-mail from any of all of the adults that work at our editorial office.
