Carl von Wachenfeldt
Strategic Planner — Stockholm, Sweden
Krups - My home - World's finest coffee bar
ONGOING PROJECT. Global campaign for Krups EA9000 – a one touch cappuccino machine Insight: Social people and high achievers choose the best coffee machine to show off and make their guests excellent coffee – Like baristas in their own home. Idea: (Without revealing to much). We find real apartments in cities all over the world and open up Krups coffee bars with free coffee and multiple engagement points – connected to social media and a campaign site. And after a while regular people can follow and open up their own homes – all they need is a Krups coffee machine.
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