Coroflot - My Account

Carl von Wachenfeldt

Strategic Planner — Stockholm, Sweden

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Published:: Oct 06, 2012

What would you do if you won?

www.betsson.com

Global brand platform for e-gaming company Betsson. The brand platform was built upon the insight that the number 1 motivator for all gambling everywhere is the opportunity to win, the feeling of winning and the possibilities that comes with having some extra money, whether it is $450 or $45.000. The concept centered around a simple question: ”What would you do if you won a million?” The question we have asked and been asked since kindergarten. So why complicate it? Why not ask the core question and trigger the instinct; What would you do if you won? Here are the TVC:s on the concept.

Copy: What would you do if you won 17 500?

Copy: What would you do if you won 7 250? Right Now: We double your money up to SEK 1000

Copy: What would you do if you won 44 300?

Copy: What would you do if you won 35 800?

Copy: What would you do if you won 83 200?

Copy: Björn won 17 500 on Premier League Marie won 35 800 on Jackpot 6000 Ole won 12 000 000 on Arabian Nights Vegard won 7 250 on Vålerengen loss. Bente won 44 300 on Black Jack Play some, Win some Betsson

COPY: What would you do if you won 12 million?

COPY: What would you do if you won 7250? We double your money up to SEK 1000.

COPY: When I took over the club, I immediately knew what would be required of me. My mission is to give the players and the team the best possible opportunities to be successful, week after week. To manage a team at this level is much like any other challenging profession anywhere.. But it's a lot more fun. What would you do if you won 3,5 million?