”What would you do if you won a million?” The question we’ve asked and been asked since kindergarten.
Insight: The number 1 motivator for all gambling everywhere is the opportunity to win. And what one would do if one won. So why complicate it? Why not ask the core question and trigger the instinct; What would you do if you won?
We introduced the concept in several TVC:s. We later launched the campaign site vadskulledugora.se (whatwouldyoudo.se). On the site we asked the visitors what they would do if they won SEK 50.000. The contributions (pic or video) with the most votes advanced to the final where a jury decided on a winner who got 50 K to turn a dream into reality. In order to get as many votes as possible the participants had to turn to social media – Blogs, Facebook, Twitter and Google+. When the campaign was over 26.000 votes had been placed on 882 contributions. 60.000 people had visited the site 85.000 times and spent a little more than two minutes in average per visit.
COPY:
Hi, my name is Simone and I'm 22 years old. Last year when I was at Venice Beach, I got inspired to start Deli Dog. So if I won 50.000 I'd create a hot dog stand. But not any hot dog stand: a nice-looking, black lacquered van. With the best hot dogs in the world, off course.
Here, the van could be located. And to know where it is, you can follow it on Facebook and Twitter.
What would you do if you won 50.000?
whatwouldyoudo.se
COPY:
Hi, we are 'Kullerbyttan'. And we have been a knitting society since 2006. If we would win 50.000 kronor, we would go down to Skåne on an inspirational trip for machine knitters and visit the machine knitting museum.
What would you do if you won 50.000?
whatwouldyoudo.se
COPY:
Okey, let's see.
Hi, my name is Daniel and work as a personal trainer at Worldclass gym, which I've been doing for six months. I really think it's awesome to activate other people to healthier life and get them more fit. Like Lovisa here for example. What do you think?
- Oh god, are you filming?
Off course, I'm not only a PT I'm also a parachute jumper. I've jumped from almost everything - hot air balloons, helicopters, airplanes - but never from a jet plane. So if I win SEK 50.000, I'll go to USA, rent a jet plane and jump out at 5000 meters. That's my dream.
What would you do if you won 50.000?
whatwouldyoudo.se
COPY:
Holyhocks.
Mmm, wonderful.
You're filming now, right?
Here, the greenhouse would stand. With a nice door.. and a coffee table. Two wicker chairs. And then inside the greenhouse I'll grow lemons and oranges.. And with the grandchildren we can have small parties here.. I can imagine hanging up a few lanterns in here..
So if I win 50.000, then I'd buy this greenhouse. Absolutely.
What would you do if you won 50.000?
whatwouldyoudo.se
COPY:
Hi, my name is Kenneth and I'm an inventor. Now I'll show you my invention. Follow me.
My office.
Mikael Rickfors' office.
Now, we are going up to the roof top.
Fan room.
The roof top.
Well, here it is. My vertical wind turbine.
If I won 50.000 kronor, I'd make sure that more people got hold of clean and clever energy.
What would you do if you won 50.000?
whatwouldyoudo.se
