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Carl von Wachenfeldt

Strategic Planner — Stockholm, Sweden

About

Carl. Creative strategist. Planner. Doer. Gets stuff done. Solution-oriented. Easy to work with. Insightful. Holistic. Gut-feeling planner. Energetic. Comfortable in the digital/interactive landscape.

Experience:: 4 years
Education:: B.Sc. Strategic Communication, Lund University, Sweden, 2008-2011.

Study exchange (marketing), Griffith University, Australia, 2010.

Media studies and Advertising Rethorics (2 semesters), Lund University, Sweden, 2007-2008

Business and Advertising (1 semester) North Park University, USA, 2006.

High school diploma, Social sciences program, Hersby Gymnasium, Sweden, 2003-2006.

Resumé

Kelly & Pling/Jung von Matt, Strategic Planner, February 11-*
 Kelly and Pling is a Stockholm based creative agency with about ten employees. My tasks are to generate information about brands, consumers, segments, competitors, external factors and other phenomena. And then transform this information and business intelligence into insights and form the basis of the communication strategy. My job is to create interesting approaches, to guide and inspire the creative team and act as a sounding board to form a creative, effective and insightful solution.

Orosdi-Back, Head of Marketing, September 10-June 11. 
Orosdi-Back is a Swedish publishing company that publishes books with focus on art, prose and satire. I was in charge of the marketing activities. I was responsible for the company’s marketing strategy and activities: Mainly PR, social media, collaborations and events with a total budget of AUD 130.000. I also oversaw the sales organization of 4 people.

Kelly and Pling, Planner (part time) March 10-February 11.
It started with a ten week long internship during which I took part of all processes of the agency. Focus lied on project management and planning. After the internship the agency was very pleased with my performance and wanted to hire me. However, I was already signed up for a semester abroad in Brisbane. Nevertheless, I continued working for the agency as a part time planner/researcher while finishing my degree.

Contentor, Content Writer, October 08-September 10.
Contentor creates content for brands, products and websites. I worked as a content writer and produced texts for many different clients and purposes in both Swedish and English – part time while studying full time.

GFC, Jr Project Manager, Summer 09.
Summer gig for brand experience agency GFC and the project Adidas Originals House Party. We built a temporary house in the Way out West (Sweden’s biggest music festival) festival area. I was responsible for planning and implementation of events and activities in the house with a given budget – it ranged from parties to ping pong tournaments, juice parties and a professional skateboard show.

Patriksson Communication, PR assistant, April-October 08.
As PR assistant at one of Sweden’s biggest fashion and lifestyle PR agencies I mainly assisted the co-workers in their daily work with research, copywriting, case production and like. I was also appointed the role as International press concierge during Stockholm Fashion Week (one of the agency’s projects).