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Senior Art Director
Glen Mills, PA
Glen Mills, PA
Carmine Fortunato is a highly accomplished, motivated, and determined professional with 15 plus years of creative experience including management, art direction, photo direction and styling, food styling, copywriting and print buying/production experience. He possesses solid interpersonal skills and a strong design background. He is a conscientious and tenacious self-starter who responds to change by finding innovative ways to perform tasks. A team leader who is detail oriented, he identifies needs for workflow improvements and implements new processes for change. His experience and skills will help to maintain and improve the quality of your brand.
Peter Rogers Agency
(Home decor/giftware/figs & sculpts) Senior Art Director/Manager Responsible for the creation of catalogs, collateral, promotional materials, direct mail and media advertising. Schedule and direct all photo shoots with outside photographers. Manage creative group which includes Ad Designers, Writers and Production Artists. Work closely with marketing and product development. Implement new processes for a more sufficient work flow. Maintain and improve the quality of all Lenox designs.
Serviced various clients including : Playtex, Ethan Allen, Revlon, La Prarie, Judith Leiber, Blackgama, Baccarat, Stockton Press.
(Home decor/luxury products/collectibles) Senior Art Director/Manager Assisted Vice President in developing and updating creative direction taken in direct mail and other print advertising. Overseen the design staff in their day-to-day production efforts and supervised production scheduling and execution. Worked closely with world-renowned museums, associations, companies and individuals who sponsored and authenticated the company's products.
(Ready-to-wear fashion/fragrances/cosmetics) Manager, Creative Services Hired for new position to start up newly formed in-house agency. Responsible for new product development. Conceptualized visuals and overseen their execution for placement and/or use in national advertising, collateral, in-store promotions, packaging and display design. Purchased print, oversaw its production and approved press runs. Directed and edited videos and photography, managed art personnel. Served as liaison between marketing, public relations, budget and all other departments. * Instrumental in making department computer literate. * Commended for establishing and maintaining a "distinctly Chanel" look. * Introduced innovative graphic techniques and print vehicles to company. * Planned and created theme and directed audio-visual program for national sales meeting. * Negotiated with vendors and worked within budgets to achieve highest quality of services. * Cut costs and improved efficiency by reorganizing department and reducing staff.
(Advertising Agency) Art Director / Studio Manager Conceptualized successful and impactful advertising campaigns for accounts including Vidal Sassoon Bill Blass Blackgama Danskin Cannon and Clarks of England. Supervised and managed art department, hired freelance talent. Directed all photography shoots and purchased art supplies. * Won Andy Award of Excellence from The Advertising & Design Club of New York for outstanding package design for a line of women's cosmetics.