Interaction Design; Information Architecture; Usability Analyst; User Experience Research & Design; Graphic Design; Usability Testing; Human Factors Engineering;

Work Samples

  • Information Architecture

  • User Experience Research

  • Prototype/Wireframe

Work History

Experience: 1. User Experience Research: • Gather and analyze business and users’ requirements. Design and Conduct user research. • Conduct Expert Review, Competitive Analysis. • Conduct Stakeholder and User Interviews; define Personas, User Cases. 2. IA and Strategy Establishment: • Define project (site) scope, establish information architecture. • Develop task flow / Story broad and communicate concepts and vision to partners and clients . • Identify solutions to usability issues and make recommendations on research methods to be used. • Assist in Design Pattern Library development. 3. UI Design: • Develop Wireframe for interface • Develop User Experience Specifications and Design Guidelines. • Graphic Design and Content visualization using various Design tools, e.g. Photoshop, Indesign, Visio, Illustrator, etc. 4. Content Gathering/ Filtering/Modification/Publishing: • Gather content from client and identify potential approaches to acquire required information and content. • Analysis / filter content, make adjustment or modification in order to adherence to regulations, goals, objectives and standards that have been established. • Assist in content publish via CMS, update HTML as if necessary. 5. Usability Testing/ Data Analysis/ Validation: • Develop Usability Testing plans, conduct User testing and report findings. • Develop Survey and conduct data gathering and analysis. • Track site usage data through Analytics, make throughout usage report. • Assist in interpreting results, decide actions on feedbacks. 6. Guidelines/ Training Documentation / Content Maintenance: • Develop rules and guidelines, document instructions for user to use the site/ interface.


  • Nanyang Technological University Singapore

    • Master of Science Human Factor Engineering
    • 2006 - 2007

    Focus: • Usability analysis; Interaction and user centered design. • Information Architecture. • Cognitive Ergonomics; Anthropometry; user’ physical and mental abilities and limitations analysis. • User Experience Research & Experimental design. • Product design and development. Publication: Rosemary Seva, Jiajin Wu,& Xiao Li Yi, “Evaluation of Cinema Website,” in 2006 IEEE International Conference on Systems, Man and Cybernetics, vol.10, 2006 Yogesh Tadwalkar, Xiaoli Yi, Rudi Lim, “Usability evaluation of a mobile government service: mPAL-my cpf,” proceedings of the 4th international conference on mobile technology, applications, and systems and the 1st international symposium on Computer human interaction in mobile technology, pp. 547-551, 2007

  • Southweatern University of Finance and Economics China

    • Bachelor of Economics Accounting Bank Accounting
    • 1999 - 2003

    Focus: • Accounting; Bank Accounting • Commercial Banking Practice • Financial Market and Investment Analysis; • Econometrics & Economic Law • Customer Relationship Management in Commercial Bank