Interaction Design; Information Architecture; Usability Analyst; User Experience Research & Design; Graphic Design; Usability Testing; Human Factors Engineering;

Work Samples

  • Information Architecture

  • User Experience Research

  • Prototype/Wireframe

Work History

  • User Experience Architect

    • element14 Singapore
    • Singapore, Singapore
    • Jul 2012 - Present (3 years 1 month)

    · Plan, coordinate and conduct user research, contextual and ethnographic studies, participatory design, card sorts, surveys, and usability testing
    · Conceptualize and design user interfaces and information architecture incorporating business requirements, stakeholder and subject matter expert input, and findings from analytics and user research activities listed above
    · Collaborate across relevant stakeholders to balance user needs, requirements for business success, and technical possibilities to drive strategic recommendations.
    · Produce personas, storyboards, scenarios, process flows, site maps, sketches, annotated wireframes, and functional design specifications for complex transactional and social web applications, portals, and mobile apps
    · Produce scalable taxonomies and metadata tagging for enterprise communities/content management systems
    · Effectively aggregate and communicate research findings, conceptual ideas, detailed design, and design rationale both verbally and visually
    · Manage the development process for UX deliverables through every stage of design from development of concept to completion.
    · Work closely with development teams to QA development and implementation
    Analyze data, and site issues related towards search, to help initiate new search projects.

  • Interaction Designer

    • Hewlett-Packard
    • Singapore, Singapore
    • Jul 2010 - Jun 2012 (1 year 11 months)

    1. User Experience Research:
    • Gather and analyze business and users’ requirements. Develop research plan, conduct user research.
    • Conduct Expert Review, Competitive Analysis, Card Sorting, etc.
    • Conduct Stakeholder and User Interviews; define Personas, User Cases.
    2. Information Architecture and Strategy:
    • Define project (site) scope, establish information architecture.
    • Develop task flow / Story broad and communicate concepts and vision to partners and clients.
    • Identify solutions to usability issues and make recommendations on research methods to be used.
    • Assist in Design Pattern Library development.
    3. User Interface and Interaction Design:
    • Translate user requirements into design concept, define interaction model, task flow.
    • Develop Wireframe for interface
    • Develop User Experience Specifications and Design Guidelines.
    • Graphic Design and Content visualization using various Design tools, e.g. Photoshop, Indesign, Visio, Illustrator, etc.
    4. Content Management:
    • Gather content from client and identify potential approaches to acquire required information and content.
    • Analysis / filter content, make adjustment or modification in order to adherence to regulations, goals, objectives and standards that have been established.
    • Assist in content publish via CMS, update HTML.
    5. Usability Testing/ Data Analysis/ Validation:
    • Develop Usability Testing plans, conduct User testing and report findings.
    • Develop Survey and conduct data gathering and analysis.
    • Track site usage data through Analytics, make throughout usage report.
    • Assist in interpreting results, decide actions on feedbacks.
    6. Guidelines/ Training Documentation / Content Maintenance:
    • Develop rules and guidelines, document instructions for user to use the site/ interface.

  • Usability Analyst

    • Skema Connexions Pte Ltd.
    • Singapore, Singapore
    • Mar 2009 - Jun 2010 (1 year 3 months)

    • Gather and analyze business and users’ requirements.
    • Conduct competitive analysis and strategic planning.
    • Conduct Stakeholder and user interviews; define personas, scenarios, and requirements;
    • Establish Information Architecture and develop Wireframes.
    • Identify insightful solutions to usability issues and make recommendations usability methods to be used.
    • Work closely with the team members to help them develop user profiles, develop requirements, and conduct Heuristic reviews of existing prototypes.
    • Run Usability tests, conduct interviews, develop surveys and data analysis, write comprehensive reports on the process and findings.
    • Help the team interprets the results, decide actions on feedback.
    • Project Manage relevant deliverables from scoping, planning, designing, analyzing to reports writing.

  • User Experience Consultant

    • fhios: Pacific Pte Ltd.
    • Singapore, Singapore
    • Nov 2007 - Dec 2008 (1 year 1 month)

    • Analyze, evaluate and provide ongoing consultant on the usability of client’s digital channels;
    • Provide recommendations and solutions to Website / WAP design and usability issues;
    • Conduct Expert Review, Competitive Analysis and Usability Testing/ Interviews (Including both qualitative and quantitative analysis and report writing).

  • Usability Specialist Internship

    • Human Factor International., Inc.
    • Singapore, Singapore
    • Mar 2007 - Jun 2007 (3 months)

    • Assist the HFI Singapore Project team to diagnose clients and users’ needs;
    • Participate in process of finding insightful solutions to interface issues;
    • Help out with field studies, usability tests and expert reviews;
    • Facilitate to HFI trainers during corporate training courses.

  • Accountant &Customer Manager

    • Shanghai Pudong Development Bank
    • China
    • Jul 2003 - Jun 2005 (1 year 11 months)

    • Handle high volume of over-the-counter transactions, Tax Report, Account Reconciliation, Manage Corporation Accounts, liaise with external auditors, legal and tax advisors on related issues.


  • Nanyang Technological University Singapore

    • Master of Science Human Factor Engineering
    • 2006 - 2007

    Focus: • Usability analysis; Interaction and user centered design. • Information Architecture. • Cognitive Ergonomics; Anthropometry; user’ physical and mental abilities and limitations analysis. • User Experience Research & Experimental design. • Product design and development. Publication: Rosemary Seva, Jiajin Wu,& Xiao Li Yi, “Evaluation of Cinema Website,” in 2006 IEEE International Conference on Systems, Man and Cybernetics, vol.10, 2006 Yogesh Tadwalkar, Xiaoli Yi, Rudi Lim, “Usability evaluation of a mobile government service: mPAL-my cpf,” proceedings of the 4th international conference on mobile technology, applications, and systems and the 1st international symposium on Computer human interaction in mobile technology, pp. 547-551, 2007

  • Southweatern University of Finance and Economics China

    • Bachelor of Economics Accounting Bank Accounting
    • 1999 - 2003

    Focus: • Accounting; Bank Accounting • Commercial Banking Practice • Financial Market and Investment Analysis; • Econometrics & Economic Law • Customer Relationship Management in Commercial Bank