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A comma. Pause. A break in the sentence or thought. A symbol that indicates you should take a breath because there is more to come. Great design throws a comma in the middle of your targeted audiences’ attention. It should cause them to pause, take notice and ultimately take action. As designers we have many tools - composition, color, copy – they all come in to play and when they work seamlessly together … your audience will pause and take notice.
- NorthWest Arkansas Community College