Cary Michael Robinson
Design Strategist & Visual Artist — Alexandria, VA
Marketing Strategies - Project MENTOUR
For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men’s recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || BBBS Men's Recruitment & Marketing Campaign Documentation - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men’s recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Business Plan - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Secondary Research - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Primary Research - Surveys - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Primary Research - Interviews - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Mentoring Workshop - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || M&M Challenge - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Persona Development - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Personas - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Personas - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Synthesis & Analysis - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Solution A1 - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Solution A2 - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Solution A3 - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Solution B - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Solution C - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
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Project MENTOUR || Solution Q - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men's recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
Project MENTOUR 2.0 || BBBS Male Recruitment and Marketing Campaign - For young area professionals who desire to make a difference by positively influencing the next generation of emerging youth, Project MENTOUR implements a men’s recruitment campaign designed to attract more positive men to become a volunteer for the Big Brothers Big Sisters of the Coastal Empire.
Our goal for Project MENTOUR is to “tour” Savannah, in search of the city’s elite array of young professionals and invite them to attend a mentoring workshop in which networking and collaboration will be encouraged amongst like-minded individuals.
Unlike other mentor recruitment programs, our campaign will consist two phases: (1) a workshop allowing participants to experience and apply their knowledge of mentoring through video cases, group problem-solving tasks, lectures and written exercises, and (2) a revision of the organization’s current marketing scheme geared towards attracting a stronger male demographic.
Project MENTOUR || Video Documentation
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