Casey DeCarlo
Art Director — Phoenix, AZ
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Sunflower Kids Cereals
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Mission Dips - Redesign of labels and lids for Mission Foods line of dips.
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Good & Fruity Refresh - Art Director / Designer
Good & Fruity was out of production for some time. After strong demand from consumers Hershey's brought it back with updated graphics.
I didn't want to stray too far from the original, existing brand equity. Giving the candy and logo some depth and adding flavor callouts was all that was needed to modernize the package.
2010 GDUSA American Package Design Awards Winner
Good & Fruity was out of production for some time. After strong demand from consumers Hershey's brought it back with updated graphics.
I didn't want to stray too far from the original, existing brand equity. Giving the candy and logo some depth and adding flavor callouts was all that was needed to modernize the package.
2010 GDUSA American Package Design Awards Winner
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Kit Kat Halloween - Art Director / Designer
Rather than jumping on the orange and black bandwagon for Halloween, I kept Kit Kat red.
2010 GDUSA American Package Design Awards Winner
Rather than jumping on the orange and black bandwagon for Halloween, I kept Kit Kat red.
2010 GDUSA American Package Design Awards Winner
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Hi-Craft Hang Tag Concepts - Designer
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Young & Smylie Licorice Concepts - Art Director / Designer
This concept was not chosen by the client. (A better one by my co-worker was ;) which is in stores now)
The design had to reflect licorice's apothecary, medicinal nature and be modern but retro in feel.
This concept was not chosen by the client. (A better one by my co-worker was ;) which is in stores now)
The design had to reflect licorice's apothecary, medicinal nature and be modern but retro in feel.
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York Mints Counter Unit - Art Director / Designer
York Mints have a high price point. This counter unit needed an exclusive tone to reflect that.
2010 GDUSA American Package Design Awards Winner
York Mints have a high price point. This counter unit needed an exclusive tone to reflect that.
2010 GDUSA American Package Design Awards Winner
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Cocao Reserve - Concepts for new Caribbean inspired chocolate covered nuts
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Jolly Rancher Awesome Twosome - Art Director / Designer
Developed graphics for new Jolly Rancher product.
Developed graphics for new Jolly Rancher product.
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Woodson & James Marinades - Label Design
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