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Freelance Design Consultant
Auckland, New Zealand
Auckland, New Zealand
June 2014- Present , Freelance Design Researcher, Auckland 2012-2014, Deputy Manager, LG Electronics, New Delhi 2009-2011, Asst. Manager LG Electronics, Greater Noida 2007-2008, Sr Designer, LG Electronics, Greater Noida 2006-2007 , Product Innovator, MIRC Electronics, ONIDA, Mumbai 2005-2006 , Designer, VIP Industries, Mumbai Specialties: Contactual Innovation, Design Research, Design Management, Strategy, Digital And Analog Conceptualisation, New product development,UI , UX
Ploog : a plug with the hole
Architectural Hardware Design
Starting as a entry-level designer , I worked up to middle management during my 6+ years of professional journey with LG Electronics India.I was fortunate enough to work on almost every product category available in Indian market in a rich array of product offering from the Korean giant. My association with LG help me exploring and enjoying the various facets of design, from styling to design management .
However my core strength lies in bringing in consumers perspective on the table and help the team materialize the consumers voice into tangible products and solutions.
Innovation center -Sr.Exe Product Innovation. Designed a trend setting DVD Player-CANDY (in market since November 07) Played a key role in setting up the new department Innovation Center. Lead designer, ONIDA new looks DVD player and remote control design project. Team member ONIDA hand held devices research team. Team leader ONIDA youth device Project. Responsible for new product ideas, product road maps, and trend/user studies.
Played key role in setting new design department in Mumbai head office. Designed style range Laminar, soft luggage range for Indian and UK market. Designed economy range Slash for ALFA, a VIP brand-currently in market. Designed premier range hard top briefcases, Mark. Designed low cost PP hard upright, Stroke. Redesigned the interiors and accessories for existing range, Matrix.
As past of the Industrial design course , I undertook the 2 months Design training with Pinnacle industries and worked on Molded Foam Furniture. The idea was get acquainted with design practices in a real time manufacturing organisation while generating concepts and making a life size prototype. I designed and prototype two molded foam sofa, one design "BUBBLE" was liked by the sponsors and went on to production.
Bharti telecommunications (land line services) - GIS Planning and developing landline network in Delhi area. Exposure/workshops: 2008, work for 3 months at LG global design center, GS tower Seoul in a co work project 2007, "open minds" Singapore Design Festival. Attended the 2006 Hong Kong International luggage expo. Exposed to China manufacturing and vendor coordination, has visited China for product development in VIP industries. Workshop on consumer sensitivity at Bangalore by Shining India management consultancy. 3 day certification workshop on process planning and time management by National Institute of Industrial Management.