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Dy. Manager Design Strategy And Research at LG Electronics
New Delhi, India
New Delhi, India
2005-2006 , Designer, VIP Industries, Mumbai 2006-2007 , Product Innovator, MIRC Electronics, ONIDA, Mumbai 2007-2008, Sr Designer, LG Electronics, Greater Noida 2009-2011, Asst. Manager LG Electronics, Greater Noida 2012-Till Date, Deputy Manager, LG Electronics, Greater Noida Specialties: Contexual Innovation, New product development,Design Research, Design Managnet, Strategy, Digital And Analog Conceptualization, UI , UX
Ploog : a plug with the hole
Architectural Hardware Design
Responsibility: Indian Consumer trend study and Forecast. Disruptive Innovation, New Platform Designs, Design Road Maps.
Responsibility: New product development and Line up management for Home Appliances, LG Electronics India.
Heading a Team of Two Industrial Designers.
1 . New Handle design for Low cost DC.
2. Innovative usability solutions and Innovations for Indian Refrigerator Market.
3. Design Research with Korea Team on Frost Free and Direct Cool Refrigerator Users.
4. New Patterns and color application on Microwave Owens.
User Experience Design : Heading a team of two designers (UI + PD) for user experience and new platform Projects.
1. Indian Consumer Trend forecast: 2015 Scenario.
2. Nav Rasha : Understanding Indian Aesthetic appeal , a report.
3. UI Design for Touch screen based appliances.
4. Usability testing and Design for Microwave Owen for Indian Market.
5. Usability testing for Top Load Fully Automatic washing Machine.
6. Design Research on Indian Cooking and Cleaning practices in context to microwave and Washing Machine.
Responcibility : Designing new products for LG India Lineup.
1. Redesign the current remote control for CTV as per Global design Direction.
2. Design for New entry level Ultra Slim TV 21''and 14''-co work project with Korean Team
3. Design support for New Ultra Slim TV Range.
At MIRC Electronics, ONIDA I helped organization establish the innovation center, a unique initiative to harness innovations to lead the market. I designed much acclaimed DVD player call "CANDY".
pls visit to see design
-Designed style range Laminar, soft luggage range for Indian and UK market.
-Designed economy range Slash for ALFA, a VIP economy brand-currently in market.
-Designed premier range hard top briefcases, Mark.
-Designed low cost PP hard upright, Stroke.
-Redesigned the interiors and accessories for existing range, Matrix.
Designed and prototyped two molded foam sofa, one design BUBBLE" further went into production .
-2008, work for 3 months at LG global design center, GS tower Seoul in a co work project
-2007, "open minds" Singapore Design Festival.
-Attended the 2006 Hong Kong International luggage expo.
-Exposed to China manufacturing and vendor coordination, has visited China for product development in VIP industries.
-Workshop on consumer sensitivity at Bangalore by Shining India management consultancy.
-3 day certification workshop on process planning and time management by National Institute of Industrial Management.