June 2014- Present , Freelance Design Researcher, Auckland 2012-2014, Deputy Manager, LG Electronics, New Delhi 2009-2011, Asst. Manager LG Electronics, Greater Noida 2007-2008, Sr Designer, LG Electronics, Greater Noida 2006-2007 , Product Innovator, MIRC Electronics, ONIDA, Mumbai 2005-2006 , Designer, VIP Industries, Mumbai Specialties: Contactual Innovation, Design Research, Design Management, Strategy, Digital And Analog Conceptualisation, New product development,UI , UX

Work Samples

  • LG Electronics

  • Ploog : a plug with the hole

  • Architectural Hardware Design

Work History

  • Dy Manager -Design Strategy & Research

    • LG Electronics
    • India
    • Aug 2007 - May 2014 (6 years 9 months)

    Starting as a entry-level designer , I worked up to middle management during my 6+ years of professional journey with LG Electronics India.I was fortunate enough to work on almost every product category available in Indian market in a rich array of product offering from the Korean giant. My association with LG help me exploring and enjoying the various facets of design, from styling to design management .
    However my core strength lies in bringing in consumers perspective on the table and help the team materialize the consumers voice into tangible products and solutions.

  • Product Innovator

    Innovation center -Sr.Exe Product Innovation. Designed a trend setting DVD Player-CANDY (in market since November 07) Played a key role in setting up the new department Innovation Center. Lead designer, ONIDA new looks DVD player and remote control design project. Team member ONIDA hand held devices research team. Team leader ONIDA youth device Project. Responsible for new product ideas, product road maps, and trend/user studies.

  • Designer

    Played key role in setting new design department in Mumbai head office. Designed style range Laminar, soft luggage range for Indian and UK market. Designed economy range Slash for ALFA, a VIP brand-currently in market. Designed premier range hard top briefcases, Mark. Designed low cost PP hard upright, Stroke. Redesigned the interiors and accessories for existing range, Matrix.

  • Design trainee

    • Pinnacle industries
    • Indore, India
    • Jun 2004 - Aug 2004 (2 months)

    As past of the Industrial design course , I undertook the 2 months Design training with Pinnacle industries and worked on Molded Foam Furniture. The idea was get acquainted with design practices in a real time manufacturing organisation while generating concepts and making a life size prototype. I designed and prototype two molded foam sofa, one design "BUBBLE" was liked by the sponsors and went on to production.

  • GIS Executive

    • Touchtel
    • New Delhi, India
    • Dec 2001 - May 2002 (5 months)

    Bharti telecommunications (land line services) - GIS Planning and developing landline network in Delhi area. Exposure/workshops: 2008, work for 3 months at LG global design center, GS tower Seoul in a co work project 2007, "open minds" Singapore Design Festival. Attended the 2006 Hong Kong International luggage expo. Exposed to China manufacturing and vendor coordination, has visited China for product development in VIP industries. Workshop on consumer sensitivity at Bangalore by Shining India management consultancy. 3 day certification workshop on process planning and time management by National Institute of Industrial Management.


  • National Institute of Design

    • PGDPD Product Design
    • 2002 - 2005
  • Govind Ballabh Pant Krishi Evam Praudyogik Vishwavidyalaya

    • B.Tech Mechanical Engg
    • 1997 - 2001
  • Bhartiya Shaheed Sainik Vdhyalay, Nainital

    • Senior Secondary Schooling +2
    • 1994 - 1996



Shortlisted Entry "Sanjha Chulha" in Seoul International Design competition 2010. Special Jury award-Opus Awards 2009 Indira International Innovation award 2009 Featured by Hindustan Times(www.hindustantimes.com/news/specials/popup/11_01_DELHI.pdf) Winning entry-Opus2008