June 2014- Present , Freelance Design Researcher, Auckland 2012-2014, Deputy Manager, LG Electronics, New Delhi 2009-2011, Asst. Manager LG Electronics, Greater Noida 2007-2008, Sr Designer, LG Electronics, Greater Noida 2006-2007 , Product Innovator, MIRC Electronics, ONIDA, Mumbai 2005-2006 , Designer, VIP Industries, Mumbai Specialties: Contactual Innovation, Design Research, Design Management, Strategy, Digital And Analog Conceptualisation, New product development,UI , UX

Work Samples

  • LG Electronics

  • Ploog : a plug with the hole

  • Architectural Hardware Design

Work History

Ashish Chaudhary Industrial Design, User Experience Design, Design Strategy and Research. E-mail: designraga@gmail.com url:www.coroflot.com/cashish Mobile: 91-9899302581 Overview: A Product designer with Seven years of experience in Product and Accessories design for Indian Market. A post graduate from NID(www.nid.edu). Currently heading User Experience and Design Research Team in a leading Consumer Electronics and Home Appliance company in India. USP: Keen interest and aptitude for Consumer Insight based Design. I have hands on experience on both product as well as UI design. Core competency in providing scenario based innovations and design solution. Work experience August 2007- May 2014 LG Electronics India Pvt Ltd. Dy Manager -Design Strategy & Research. LG Electronics India Pvt Ltd. Part Team Head -Home Appliances. LG Electronics India Pvt Ltd. Asst. Manager-User Experience Design Lead Designer: Design Road Map for Indian Design Branch. Design for Indian Consumer: cultural context. Experiencing Refrigerator 2.0 (Indian Scenario) LG Electronics, India, Sr. Designer -CE Design for New entry level Ultra Slim TV 21''and 14''-co work project at Seoul Design center, Korea. Support Designer for new Ultra Slim designer range. Redesign the current remote control for CTV as per Global design Direction. July 2006- August 2007 MIRC Electronic (ONIDA), Innovation center -Sr.Exe Product Innovation. Designed a trend setting DVD Player-CANDY(in market since November 07) Played a key role in setting up the new department Innovation Center. Lead designer, ONIDA new looks DVD player and remote control design project. Team member ONIDA hand held devices research team. Team leader ONIDA youth device Project. Responsible for new product ideas, product road maps, and trend/user studies. Feb 2005 - June 2006 VIP industries, design department -designer. Played key role in setting new design department in Mumbai head office. Designed style range Laminar, soft luggage range for Indian and UK market. Designed economy range Slash for ALFA, a VIP economy brand-currently in market. Designed premier range hard top briefcases, Mark. Designed low cost PP hard upright, Stroke. Redesigned the interiors and accessories for existing range, Matrix. April 2004- June 2004 Pinnacle industries - Design trainee Designed and prototyped two molded foam sofa, one design “BUBBLE" in production. Nov 2001-April 2002 Touchtel, Bharti telecommunications (land line services) - GIS Executive. worked on planning and developing landline network in Delhi area. Exposure/workshops: 2008, work for 3 months at LG global design center, GS tower Seoul in a co work project 2007, "open minds" Singapore Design Festival. Attended the 2006 Hong Kong International luggage expo. Exposed to China manufacturing and vendor coordination, has visited China for product development in VIP industries. Workshop on consumer sensitivity at Bangalore by Shining India management consultancy. 3 day certification workshop on process planning and time management by National Institute of Industrial Management. Education/Qualifications: Post Graduate Diploma program in Design (PGDPD) Product design (June 2002-December 2005) National Institute of Design, Ahmedabad ,Gujrat B.Tech Mechanical Engineering (June 1997- July 2001) G.B. Pant University of Agriculture and Technology, Pantnagar, Uttranchal Software skills 3D modeling and drafting software: PRO- E, Rhinoceros 3.0, Cinema 4D,Hypershot,3D Max, Auto cad.. Presentation software / drawing software: flash mx, , adobe illustrator, adobe Photoshop, Corel draw 11, PowerPoint, ms excel Awards / scholarships/ achievements Special mention for Sanjha(Group Entry) at Seoul International Design Awards 2010. Special Jury award-Opus international Eyewear design competition 2009. Awarded Indira International Innovation award under design category by Indira International Innovation foundation 2009. Featured In Hindustan Times (National daily news paper) Article as upcoming designer.(www.hindustantimes.com/news/specials/popup/11_01_DELHI.pdf). Winning entry-Opus international Eyewear design competition 2008. Winning entry-Opus international Eyewear design competition 2003. First prize in N.S.S design competition 2000. Awarded as child scientist by national children science congress 1996. Topped Nainital district in 10th board examination 1994. Date : 01/02/2013 place : New Delhi


  • University of Washington

    • MS Human Centered Design & Engineering
    • 2016 - Currently Enrolled

    HCDE is a cutting edge, multidisciplinary course which focuses on humanizing the technology.

  • National Institute of Design

    • PGDPD Product Design
    • 2002 - 2005
  • Govind Ballabh Pant Krishi Evam Praudyogik Vishwavidyalaya

    • B.Tech Mechanical Engg
    • 1997 - 2001
  • Bhartiya Shaheed Sainik Vdhyalay, Nainital

    • Senior Secondary Schooling +2
    • 1994 - 1996



Shortlisted Entry "Sanjha Chulha" in Seoul International Design competition 2010. Special Jury award-Opus Awards 2009 Indira International Innovation award 2009 Featured by Hindustan Times(www.hindustantimes.com/news/specials/popup/11_01_DELHI.pdf) Winning entry-Opus2008