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Lands' End Copy
Mar 02, 2011
Favorited by 16 people
Famous Totes - Headline and copy for one of LE's all-time favorite products.
Sun.Life - Copy, branding for successful new line of casual outdoor wear.
Comfort Waist Jeans - Head and copy for successful new product. Worked collaboratively merchandisers on product branding and designer on page layout.
LE Web Copy - Responsible for SEO-enriched web copy for Women's Tailored product line.
UltraFit Pants - Branding, product naming, headline and copy for LE's new slimming jeans and casual bottoms.
Institutional Copy - Refreshed fit copy and collaborated with merchandisers and designers on layout for institutional copy.
Business Reply Card - Updated a few of these a week, along with POP messaging and email subject lines.
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