Famous Totes - Headline and copy for one of LE's all-time favorite products.
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Sun.Life - Copy, branding for successful new line of casual outdoor wear.
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Comfort Waist Jeans - Head and copy for successful new product. Worked collaboratively merchandisers on product branding and designer on page layout.
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LE Web Copy - Responsible for SEO-enriched web copy for Women's Tailored product line.
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UltraFit Pants - Branding, product naming, headline and copy for LE's new slimming jeans and casual bottoms.
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Institutional Copy - Refreshed fit copy and collaborated with merchandisers and designers on layout for institutional copy.
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Business Reply Card - Updated a few of these a week, along with POP messaging and email subject lines.
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Lands' End Copy
