Christina Ghiloni

Owner of graphic design consultation agency. I created packaging, branding and merchandising solutions for a variety of CPG clients.

• Display Design, Print, and Merchandising Design for Maybelline Cosmetics.

Oversee the launch of a 50+ sku assortment of cosmetic goods. Duties include branding, graphic design, merchandising, and product development. Design digital content for social media platforms, and visual content for the website. Work along side sales, production and upper management on shipping, delivery and retail distribution. Initial production in first 6 months is 100 display units shipping to multiple drug and grocery chains.

Manage the designing and implementation of all packaging artwork for home accessories.
• Develop secondary packaging for kitchen, table, bath and decorative items.
• Daily tasks include; tracking samples, communication with China and India factories and
meetings with Sales and Art Director to collaborate on design direction.

• Develop seasonal trend as it relates to bedding, bath, window and table top goods.
• Design print and woven patterns for overseas manufacturing.
• Design private label packaging as well as visual end cap and floor displays for retailers.
• Stage and set the showroom for Spring/Fall markets to highlight new and popular styles
to grow our sales and distribution channels.
• Manage the work flow and output of our in house design team.
• Contributed to 20% growth of “Pooch Pen” pet line, by updating packaging and
developing trend driven product initiatives.
• Biweekly presentations to retailers, resulting in 50% increase in orders or additional SKUS.

• Oversee Art Department output of graphics, dielines, and mechanical specifications
of packaging and cosmetic components.
• Collaborate with Creative Director, Sales, and Production to make sure all designs are
executed correctly, on schedule, and per customer shelf specifications.
• Annual product roll-outs include: Spring, Back-to-School, and Holiday assortments
with upwards of 30 SKUS sampled overseas.
• Sales increased an average of 20% year-over-year growth under my direction.
• Contributed to re-branding and expansion, resulting in a $300 million TPG investment.