Advertising. User Research. Strategy. UX. Team Facilitator.
CHALLENGE: Design a campaign for a real client to be presented at the end of a 10 week internship.
All interns were divided into six teams and each pair of team was assigned a client. My team got Kraft String Cheese and our campaign won amongst all other intern campaigns.
PROPOSAL: Kraft String Cheese is a natural peacemaker at home, let's use the action of pulling string cheese to solve other conflicts!
ROLE: As a service designer, we usually do everything from research to design so it was hard to find my place in an ad environment where people know they are strategists or creatives; but I helped on both sides and also acted as a facilitator between them.
