qView Full Size
Bobos - bourgeois & bohemian - The target group of this design is the Bobos (bourgeois bohemian, Bobos). The design method of Kansei Form Composition was adopted. At first stage, we researched the personalities of the Bobos, and collected 100 image cards they might like. We invited 8 subjects whose personality was close to the Bobos to categorize the cards and interviewed with them. After statistics and analysis, we got some hints for the design. Series furniture was designed through the method.