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AOL Portal Redesign - Chris Reardon, Associate Creative Director
Dan Parham, Associate Creative Director
Pablo Caro, Senior Designer

Pablo and I developed the grid and typographic rules. I wrote the guidelines and philosophy with help from Dan.

As a team we worked tirelessly to improve the overall design approach at AOL, giving the designers and developers tools to expedite time to launch, and greatly improve the overall user experience.
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AOL Portal Redesign - The full design team, myself included - Dan Parham, Pablo Caro, Frank Campanella, Marshall Jones, Jesse Smith, Jon Magliola, Judith Park, Rebecca Kuhrana, Ivy Mahsciao, Brian Huss, Georgina Hill, Phil Weber, Greg Thomlinson, Nathan Potter.
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AOL Portal Redesign - Pablo and I worked closely on developing a logic for the grid. AOL had a terrible legacy grid that failed to work - we had to design something that could account for fixed sized content, but also give new flexibility to the designers.
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Asset Sizes on the Grid - The advertising was our starting point - its fixed, and key to revenue. We made sure that with every experience, the ads where placed in a way as to not obstruct the user experience, but compliment it by giving as much room to the content as possible.
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Type Specifications - Spec's - boring, but key to a unified experience = a unified brand. The experience is the brand when you don't have a brick and mortar business.
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Video Playback - This is the standard look of the site - giving emphasis to the assets, and keeping the pages light so users can easily discern functionality and content they are interested in.
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Video Hub - Exposing the content, the breadth and depth of the offering, is also a simple way to engage the user and keep them engaged. Remove as many barriers as possible between the experience (in this case watching a video), and the number of clicks it takes to get there. No extraneous information or graphical effects.
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Artist Page
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Photo Viewing
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High Resolution Photo Viewing
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Photo Stream Ad placement
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Photo Hub
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Portal Skin Customized - Art Direction and concepts for programming features (mini-shows). Also gives a good example of how the CSS can change the "skin" of the site to amp up special content.
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Custom Programming Video Hub
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Co-Branded Feature
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Custom Programming
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Custom Programming
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Custom Programming
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Custom Programming
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Advertizing Integration level 1
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Advertizing Integration Level 2
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Advertizing Integration Level 3

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