AOL Portal Redesign - Chris Reardon, Associate Creative Director
Dan Parham, Associate Creative Director
Pablo Caro, Senior Designer
Pablo and I developed the grid and typographic rules. I wrote the guidelines and philosophy with help from Dan.
As a team we worked tirelessly to improve the overall design approach at AOL, giving the designers and developers tools to expedite time to launch, and greatly improve the overall user experience.
AOL Portal Redesign - The full design team, myself included - Dan Parham, Pablo Caro, Frank Campanella, Marshall Jones, Jesse Smith, Jon Magliola, Judith Park, Rebecca Kuhrana, Ivy Mahsciao, Brian Huss, Georgina Hill, Phil Weber, Greg Thomlinson, Nathan Potter.
AOL Portal Redesign - Pablo and I worked closely on developing a logic for the grid. AOL had a terrible legacy grid that failed to work - we had to design something that could account for fixed sized content, but also give new flexibility to the designers.
Asset Sizes on the Grid - The advertising was our starting point - its fixed, and key to revenue. We made sure that with every experience, the ads where placed in a way as to not obstruct the user experience, but compliment it by giving as much room to the content as possible.
Type Specifications - Spec's - boring, but key to a unified experience = a unified brand. The experience is the brand when you don't have a brick and mortar business.
Video Playback - This is the standard look of the site - giving emphasis to the assets, and keeping the pages light so users can easily discern functionality and content they are interested in.
Video Hub - Exposing the content, the breadth and depth of the offering, is also a simple way to engage the user and keep them engaged. Remove as many barriers as possible between the experience (in this case watching a video), and the number of clicks it takes to get there. No extraneous information or graphical effects.
High Resolution Photo Viewing
Photo Stream Ad placement
Portal Skin Customized - Art Direction and concepts for programming features (mini-shows). Also gives a good example of how the CSS can change the "skin" of the site to amp up special content.
Custom Programming Video Hub
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