Sun Microsystems Print Ad - Positioned training and certification from the source as essential for those who want to get ahead. An increase in enrollment naturally followed.
Comcast Billboard - Part of an integrated campaign. Print featured a dish filled with chips and dip. Radio spot featured a Martha Stewart-type offering helpful tips (i.e. use it as a wok).
Home Depot Banner Ad - Focused on the end benefit of buying a grill, not the product itself. The client loved how the It's Time headline and unique countdown clock added a sense of urgency.
Home Depot Banner Ad - Another It's Time ad that sells the end benefit, not the product.
Home Depot Banner Ad - This ad promotes both savings and weekend projects. Features three clickable tabs: Get Ideas, Print Coupon, Find A Store. Designed as a Flash ad, yet has the feel of a rich media ad.
Home Depot Mini-Site - Pitched, but not executed due to budget. The goal of this site was to support the campaign and help do-it-yourselfers make the most of their weekends by providing access to The Home Depot's vast know-how. The creative across the top half of the page was actually designed to be Flash-driven, allowing four different project stories to rotate in and out.
SnagAJob Oversized Postcard (Front) - Printed on a plasticized material so it would look like an actual Help Wanted sign.
SnagAJob Oversized Postcard (Back) - Generated so many calls from new prospects, salespeople demanded we print more for them.
Shore Regional Breast Center Print Ad - The challenge: dramatically increase screenings. To do so, I created a story women could connect with. The ad performed so well, it was actually licensed to other hospitals.
Liberty Hardware Print Ad - The cufflink idea came to me after my client described his knobs and pulls as jewelry for cabinetry.
Office Furniture USA Site Refresh - The old site, created by another agency, was as ugly as it was busy. This site refresh focused on competitive strengths, introduced a pull-down menu for browsing and added a search field.
Augusta Sportswear Site Refresh - The previous site was literally their catalog cover with category links. The site refresh I led featured timely merchandise, simplified navigation and a search field.
Cub Foods Pharmacy Tagline - Feel Better refers to more than the medicine Cub sells, it also speaks to the low prices customers pay and the high level of service they receive.
Marquette Hotel Tagline - Acknowledged a multi-million dollar renovation at one of Minneapolis’ top luxury hotels. It was also the theme of a campaign that ran post-remodel.
AT&T :60 DRTV Spot - Watch at hirechris.com.
Delchamps :30 TV Spot - Watch at hirechris.com.
State Fair Of Va. :30 TV Spot - Watch at hirechris.com.
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