“Now more than ever it is important for individuals to come together as one,” Lamar explained in a media statement. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.” -KL
Acid-washed denim and dash heel elements to accentuate the mysterious personality of the shoe
Black and white pattern to represent equality within society and coming together as one
Red label and heel elements to symbolize strength, power and passion that can be heard in KL’s music and seen in his actions
Purposefully hidden branding, shown only on the tongue’s interior to represent anonymity, forcing people to look beyond the surface and think differently – an attribute inspired by his newest album
Highlighted “k” and “o” details in the quarter logo window reference Kendrick’s signature nickname “KDot,” giving the shoe an inconspicuous identity
