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The Right Boot, Berlin - Fitch worked with advertising firm Johannes Leonardo in the creation of a brand experience for Nomis: The Right Boot. The idea was simple, allow potential customers to try on and take home not a whole pair, but just one boot, test it on the field, and experience the difference. This store traveled the world, each time creating thousands of informal advertisers, and millions of impressions for the brand.
Interior Architecture: Fitch-NY
Photography: Johannes Leonardo