qView Full Size
The Right Boot, Berlin - Fitch worked with advertising firm Johannes Leonardo in the creation of a brand experience for Nomis: The Right Boot. The idea was simple, allow potential customers to try on and take home not a whole pair, but just one boot, test it on the field, and experience the difference. This store traveled the world, each time creating thousands of informal advertisers, and millions of impressions for the brand.

Interior Architecture: Fitch-NY
Photography: Johannes Leonardo
qView Full Size
The Right Boot, Berlin - Fitch worked with advertising firm Johannes Leonardo in the creation of a brand experience for Nomis: The Right Boot. The idea was simple, allow potential customers to try on and take home not a whole pair, but just one boot, test it on the field, and experience the difference. This store traveled the world, each time creating thousands of informal advertisers, and millions of impressions for the brand.

Interior Architecture: Fitch-NY
Photography: Johannes Leonardo
qView Full Size
The Right Boot, Berlin - Fitch worked with advertising firm Johannes Leonardo in the creation of a brand experience for Nomis: The Right Boot. The idea was simple, allow potential customers to try on and take home not a whole pair, but just one boot, test it on the field, and experience the difference. This store traveled the world, each time creating thousands of informal advertisers, and millions of impressions for the brand.

Interior Architecture: Fitch-NY
Photography: Johannes Leonardo
qView Full Size
BCBGeneration shop-in-shop for Macy's - For the launch of their new brand, BCBGeneration, BCBGMAXAZRIA commissioned Fitch-NY to comprehensively analyze the needs, wants, and concerns of the target customer, the ‘young contemporary’ or gen-Y woman; and create a comprehensive lifestyle brand experience.

Interior Architecture and Fixtures: Fitch-NY
qView Full Size
BCBGeneration shop-in-shop for Macy's - Typical double hangbar fixture in chrome steel and custom resin panel

Interior Architecture and Fixtures: Fitch-NY
qView Full Size
BCBGeneration tradeshow booth - For the launch of their new brand, BCBGeneration, BCBGMAXAZRIA commissioned Fitch-NY to comprehensively analyze the needs, wants, and concerns of the target customer, the ‘young contemporary’ or gen-Y woman; and create a comprehensive lifestyle brand experience.

Interior Architecture and Fixtures: Fitch-NY
qView Full Size
BCBGeneration tradeshow booth - For the launch of their new brand, BCBGeneration, BCBGMAXAZRIA commissioned Fitch-NY to comprehensively analyze the needs, wants, and concerns of the target customer, the ‘young contemporary’ or gen-Y woman; and create a comprehensive lifestyle brand experience.

Interior Architecture and Fixtures: Fitch-NY

Favorited by 16 people

More Projects From Chris Niederer