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1-800-Flowers Storefront - Everyone has heard of 1-800-flowers.com, but few people know about its retail outlets. We created a stylish, modern and sophisticated brand identity which recalled the efficiency and convenience of the web based business. Innovations such as the 'flower bar' - a teaching tool for do-it-yourself flower arrangers, and the open-air supermarket-like flower cooler
/ displays helped to make a presence for 1-800-flowers in the physical world.
Renderings: Chris Niederer