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Nine West Interior - The Nine West retail stores, unchanged for over 10 years, were in need of a makeover. The new fixture package and interior layout brought a distinctive elegance which had a direct impact on the brand's bottom line. Economic material innovation, combined with a high level of finish brought the line of stores into the 21st century.

Architecture: MSL
Photography: Nine West
Fixtures: Laurel
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Nine West Storefront - The Nine West retail stores, unchanged for over 10 years, were in need of a makeover. The new fixture package and interior layout brought a distinctive elegance which had a direct impact on the brand's bottom line. Economic material innovation, combined with a high level of finish brought the line of stores into the 21st century.

Architecture: MSL
Photography: Nine West
Fixtures: Laurel
qView Full Size
Nine West Interior - The Nine West retail stores, unchanged for over 10 years, were in need of a makeover. The new fixture package and interior layout brought a distinctive elegance which had a direct impact on the brand's bottom line. Economic material innovation, combined with a high level of finish brought the line of stores into the 21st century.

Architecture: MSL
Photography: Nine West
Fixtures: Laurel
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1-800-Flowers Interior - Everyone has heard of 1-800-flowers.com, but few people know about its retail outlets. We created a stylish, modern and sophisticated brand identity which recalled the efficiency and convenience of the web based business. Innovations such as the 'flower bar' - a teaching tool for do-it-yourself flower arrangers, and the open-air supermarket-like flower cooler
/ displays helped to make a presence for 1-800-flowers in the physical world.

Architecture: MSL
Renderings: Chris Niederer
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1-800-Flowers Storefront - Everyone has heard of 1-800-flowers.com, but few people know about its retail outlets. We created a stylish, modern and sophisticated brand identity which recalled the efficiency and convenience of the web based business. Innovations such as the 'flower bar' - a teaching tool for do-it-yourself flower arrangers, and the open-air supermarket-like flower cooler
/ displays helped to make a presence for 1-800-flowers in the physical world.

Architecture: MSL
Renderings: Chris Niederer
qView Full Size
1-800-Flowers Interior - Everyone has heard of 1-800-flowers.com, but few people know about its retail outlets. We created a stylish, modern and sophisticated brand identity which recalled the efficiency and convenience of the web based business. Innovations such as the 'flower bar' - a teaching tool for do-it-yourself flower arrangers, and the open-air supermarket-like flower cooler
/ displays helped to make a presence for 1-800-flowers in the physical world.

Architecture: MSL
Renderings: Chris Niederer
qView Full Size
Robin Reigi ICFF 2007 Booth - Concieved as a large scale 'Cabinet of Curiosities' for Modern design, this booth for materials rep. Robin Reigi occupied a large booth at the 2007 furniture fair in NYC. The challenge was to unite a variety of materials into one common language that would express the innovative and unique Robin Reigi brand. The modularity of the GES panels, the mandatory materials, and the space limitations were all constrains that were turned into design opportunities.

Design: MSL
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Robin Reigi ICFF 2007 Booth - Concieved as a large scale 'Cabinet of Curiosities' for Modern design, this booth for materials rep. Robin Reigi occupied a large booth at the 2007 furniture fair in NYC. The challenge was to unite a variety of materials into one common language that would express the innovative and unique Robin Reigi brand. The modularity of the GES panels, the mandatory materials, and the space limitations were all constrains that were turned into design opportunities.

Design: MSL

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