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Rebrand Book Cover - The goal of this assignment was to choose an existing business identity and rebrand it. I chose my parents' pizzeria, Joseph's. I decided to rename it and give it a fun and approachable visual identity that would more accurately represent its' charm and the friendly, beach location of the restaurant. Here are a selection of pages from the rebranding book I designed for this project, if you would like to see the whole book, ask me!
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Summary of Business Problem
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Analysis of Market Positioning
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Key Words
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Design Objectives
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Current Identity of Business
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Business Stationery - Envelope
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Business Stationery - Letterhead & Notepad
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Business Stationery - Mailing Sticker
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Gift Cards
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Business Stationery - Business Cards
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Patrons' T-Shirt Design
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Employee T-Shirt/Uniform
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Take-Out Packaging (Fry Box & Soda Cup)
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Take - Out Packaging Pizza Box
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Take-Out Packaging - To Go Bag
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Billboard Design

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