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Head of Global Industrial Design
With a 20+ year history of hands-on design leadership, I have learned that design is about relationship building, collaboration and innovation…in that order. I have provided leadership in industrial design, graphic design, packaging design, end-use capture, design strategy, color and material, and the implementation of honed craftsmanship. I use my head, heart and gut instincts in successfully assembling, mentoring, and growing high-performance design teams, having successfully accelerated product development and design fluency/fluidity for my employers. I create exciting, and thereby highly productive work environments, while promoting synergy across business lines and global units to drive positive change, and focus on cohesive and comprehensive business approaches for enhanced profitability. Areas of Expertise include: Setting Design Strategies ~ New Product Leadership ~ Innovation/Creativity ~ Team Leadership ~ Human-Centered Design ~ Creating Exceptional Customer Experiences - Infusing projects with Authentic Stories ~ Compelling Value Propositions ~ Leveraging Emerging Technologies ~ Creating Brand Loyalty ~ DFM ~ DFA ~ Client Relationship Building ~ Pro/E Wildfire ~ SolidWorks 2015 ~ KeyShot 4.6 ~ Adobe: Illustrator, Photoshop, InDesign ~ Microsoft Office Suite ~ Design for Injected/Thermoformed Plastic ~ Cast/Hydro-formed Metal ~ Cut/Sew ~ Plastic/Paper Packaging ~ Sound, Acoustics and Electronics
Expert in creating innovative, manufacturable, cost-sensitive solutions for emerging new products, owner of eight design patents.
Provide hands-on, individual leadership, direction, and daily guidance to a creative team, including six designers tasked with driving product process to build more than 30 successful new diversified automobile consumables platforms annually in the Retail/CPG category. Create an atmosphere that encourages design passion, and quality through team-building, and the development of designers using holistic inquisitive intelligence, coaching, and sharing of advanced concept ideas. Communicate design strategies foster an environment that allows room for creative failure, ultimately resulting in twofold increase in innovative solutions. Partner with Product Management and Marketing, directing compelling, trend- sensitive designs for 40+ US/international retailer channels, helping to exponentially grow category market share to #1. Explored new retail product/packaging technologies aligned with design thinking methodologies to produce best-in-class user experiences.
Drove actionable insights for client-focused innovation linked research findings to product-level opportunities within challenging financial constraints, leading to 12% annual revenue growth. * Accelerated the development process by 27% by creating an open, trusting, and collaborative design environment with best practices implementations, enabling convergence on multiple concurrent priorities. * Set objectives, monitored progress, and added to a productive, fun, critique-filled development process that resulted in increased fluidity/fluency of creative output as design strategy lead by 34%.
Utilized emerging technologies to build business-sensitive, advanced concept design architypes; awarded 13 design patents.
Spearheaded both in-house/outsourced design resources from overall strategy and market priorities to problem definition, concept, and to production, building four new strategic alliances. Fostered an increased focus on user interface and experience through aesthetic/mechanical prototyping and testing. Directed client-facing design process integration with key stakeholders including Cisco, Sony, and NEC, resulting in multiple new partnership opportunities, based on exceptional communication, strategic thinking, and execution of design strategy.
• Increased sales 16% by adroitly commercializing 17 complex/innovative personal/group audio device solutions in the retail/CPG and B2B categories, from concept to completion, each with challenging acoustic criteria.
• Developed cross-department collaborations with Product Architecture, Marketing, and Electrical, Mechanical, and Software Engineering groups to identify ideal experience opportunities; realized 20% faster market accurate products.
• Led risk management assessments through storytelling skills using influence, persuasion, and negotiation, redirecting a $1.2M investment away from a poorly-understood brand extension.
Lead design resources into profitable new business opportunities by addressing unmet end user needs, creating experiences/products that are desirable, functional and viable.
4 design patents.
Commercialized new luggage industry paradigm developed from advanced concept generation, embedded with visual brand language. Compelled 4 competitors to follow innovations. Startup build of ZeroHalliburton name as lifestyle brand.
• Introduced 80 new sku’s of soft goods to international market reinforcing a strong differentiated brand offering; realized 11% increase in revenues.
• Directed external design resources; Franklin Covey, Ford, Hitachi and Asia vendors; result, 6 new licensing agreements.
• Built to 90% market share in hard goods cases by linking brand strategy to line extension opportunities.
Additional experience gained as Adjunct Professor University of Utah as ID studio instructor (medical products); as a Senior Industrial Designer and Director of Illustration with Companion Systems (P.O.P.); and as a Junior Industrial Designer with Big Toolbox Design Consultancy (wearables); and as a Design Consultant for American Laser, Aaron Group, Spectrum DNA; Design for medical, soft goods, and electronic products respectively.