Christopher Giroux
Transportation Design Student — Paris, France
Since 1999, Buick acquired a strong image in China. An image based on luxury, elegance and sophistication. The success of Buick on China’s market is not by chance: a type of Chinese glided youth appeared in the end of the last century. Now in India, the same events is comming: the country knows a fast-growing and an Indian glided youth appear too. So, why not try entering the Indian market in this perfect moment, in the beginning of a luxury market development in India? This Buick is a concept car for the 2013 New-Dehli Auto Show. This concept is an hybrid urban cross-over which continues the evolution of the buick design and tries to focus on indian culture for some inspiration. A vehicle made for India and not made in India...
